On Monday, March 5, 2018, Quiznos will open its newest restaurant in Menomonee Falls, WI, which marks the initial test site for the company’s new store design.

Chris Ruszkowski, Senior Vice President of Marketing for Quiznos, talked to Loyalty360 about the new store design.

“Quiznos is always listening to our customers to provide the best experience–both in store and online,” Ruszkowski explained. “Our recently launched Toasty Points app-based loyalty program allows guests to order and pay via mobile at our more than 500 locations in North America, and it enables Quiznos to collect feedback from guests on everything from menu preferences to in-store service improvements. Reviewing current trends in customer traffic and ordering design as well as customer feedback led to a new store design that caters to our customers’ evolving needs for accessibility and convenience.”

What’s more, Ruszkowski said it’s important to listen to and learn from the company’s franchisees.

“Taking in ideas and feedback from our franchise owners and operations team, Quiznos’ new store traffic and kitchen design helps employees be more efficient in preparing food and serving customers,” Ruszkowski said.

Besides Menomonee Falls, WI, Ruszkowski said another new store may roll out in Denver this year.

The March 5 grand opening will offer exciting prize bags to the first 100 customers, including two winners who will receive Quiznos subs for a year. Gift bags will also include $10 gift cards and, on March 5, every eight-inch sub will be only $5 to celebrate the opening. Members of Quiznos’ Toasty Points loyalty app program for the Menomonee Falls location will receive double points for the entire grand opening week, as well as receive other special deals for online ordering and catering.

The new location in Menomonee Falls, WI features Quiznos’ newly redesigned interior layout, including a dedicated spot for picking up online orders and orders made through the Toasty Points mobile loyalty app, as well as seating with power outlets to keep devices charged throughout a customer’s visit, Ruszkowski noted.

“In addition, Quiznos is moving away from a more traditional customer order flow with this new design,” he said. “The new design allows customers to have a clear view into the kitchen to see how their chef-driven sub is being created. Quiznos is a brand that has been toasting up flavor for more than 35 years and prides itself on continuous innovation. The recipes, brand experience, and focus on chef-inspired recipes remain at the core of this new design. The new design pulls elements from Quiznos’ heritage, yet continues to position the brand as a bold competitor in the sandwich category.”

Ruszkowski is confident that the new store design will resonate with customers.

“We think our new restaurant design will be more engaging for our customers in a variety of ways,” he said. “Our open kitchen will allow customers to watch their bold, chef-driven sandwiches be created. Our digital menu board, booth seating, and online and mobile order pick up area give our customers the convenience and brand experience they are looking for from Quiznos.”

Customer loyalty, customer engagement, and customer experience are all extremely important to Quiznos.

“While our Toasty Points loyalty app rewards customers in a variety of ways and builds transactional loyalty, it also gives us the opportunity to build emotional loyalty by gathering valuable information about our customers’ menu preferences and ordering habits to tailor promotional messages and build a relationship with our customers,” Ruszkowski explained. “Our loyalty app is built to give our guests the ability to provide their feedback on a wide variety of topics. We gather all that feedback and review it regularly to make changes to our menu, operations, technology, and store design when appropriate. And by doing that, earning our customers’ trust and responding to their needs.”

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