As brands look to differentiate and enhance their customer loyalty programs, private-label credit cards (PLCC) are an attractive strategy to build strong connections with program members. The customer insights leveraged on both the brand and partner sides offer a treasure trove of customer behavior data to form more personalized communications, offerings, and a deeper value proposition. Seeking the right match for a co-brand credit card is critical to achieving program success.
There is much to consider. For brands....