Audi and BMW have the highest loyalty among customers, according to a new study into car buyers’ brand perceptions.
Both German brands achieve the highest rates of customer loyalty with 68% for Audi and 65% respectively, according to Trend Tracker.
Ford is the third best supported brand in the survey, followed by Mercedes-Benz and Land Rover/Range Rover. Robert Macnab, Trend Tracker’s lead analyst, , said: “There’s a clear message: premium brand vehicles are maintaining greater customer loyalty in this difficult....