For restaurant chains, loyalty programs have quietly become just as important as the menu itself — and Philly’s Best Cheesesteaks is leaning further into that trend with an upgraded version of its Real Philly Rewards program. Beginning June 1, the Southern California-based cheesesteak brand will give customers more flexibility in how they redeem points, expanding rewards beyond the traditional “save up for a free sandwich” model.
The updated system allows members to cash in points for smaller items like....