Magnum ice cream has partnered with luxury Dutch fashion designer Iris van Herpen to create a wearable, vegan cocoa bean dress. The partnership not only elevates Magnum’s premium status, but also represents the brand’s first steps toward its circular fashion ambitions and continued sustainability efforts.
Using Magnum’s ingredients, the foundation of the dress was created with 3D printing technology and cocoa bean husks that were processed to create a fully organic biopolymer material. The dress further emphasizes....