RetailMeNot Releases Study on Discounts and Customer Loyalty
RetailMeNot has commissioned a study conducted by Forrester Consulting to evaluate the current state of discounts and offers throughout the consumer shopping journey. The results show the continued importance of discounts for today’s shoppers. They also highlight opportunities for retailers to gain new customers, increase customer loyalty, and drive additional revenue.
“While some things continue to change in the retail landscape, the incremental....