The latest news in the world of customer experience and customer loyalty.
NBC to Use AI to Match Advertisers with TV Programs
It has long been joked that NBC stands for Nothing But Commercials, and viewers have let the network know that they weren’t happy with the amount of interruptions during their favorite programs. Yesterday, the network announced it has heard its viewers and is cutting the number of commercials during primetime shows by 20 percent now and 10 percent this fall. This is on all of its channels—NBC, E!, USA and Bravo. Don’t think NBC officials are fools, though. They aren’t simply going to take a 20-percent reduction to their bottom line. What they’re doing instead is using an artificial intelligence-powered tool to scan show scripts and match advertisers to the show’s content, according to an article in MarketingDive. The targeted ad space will then be sold at a premium price. Let’s see: Fewer ads, targeted advertising, revenue generating. Sounds like everyone’s a winner.
New Report Highlights Critical Topic of Employee Engagement
Employee engagement and its potential impact on a company’s customer-centric initiatives is a hot topic among loyalty marketers today. This week, The Engagement Institute released a report titled, “DNA of Engagement: Moments That Matter Throughout the Employee Lifecycle.” According to an article in PR Newswire, some of the most critical components shaping this ecosystem is the employee value proposition, the tangible and intangible deal that organizations provide in exchange for employee effort, commitment, and performance. The report shows how critical it is to attract, retain, and engage employees. Loyalty360 held a webinar last week titled, “Executive Perspectives: Employee Engagement & Customer Loyalty,” and here is an article we wrote about it.
Carmel Car and Limousine Service Launches First-Ever Loyalty Program in Its Industry
In a first for the car service industry, Carmel Car and Limousine Service this week launched the Carmel Points Loyalty Program, which is billed as the world’s first reward program offered by a car service. According to an article in PR Newswire, the new Carmel Points system allows Carmel customers to earn and accumulate points every time they ride with Carmel using the Carmel app or book online. What’s more, a Carmel Points member can redeem Carmel Points for a discount on a Carmel ride and even for free rides. The loyalty program was created to find new ways to offer value to the company’s customers. New York City-based Carmel Car and Limousine Service offers private transportation to and from all destinations in any of 360 major cities around the world.