Loyalty360 Reads: August 23: American Eagle’s Back to School Campaign in Metaverse, Gopuff Expands Retail Ad Network, and More

American Eagle Launches Back To School Campaign in Metaverse American Eagle recently launched its fall 2022 Back-To-School campaign featuring popular Gen Z musicians across Meta Quest 2 and Roblox, and the first-of-its-kind campaign with TikTok’s SoundOn platform. The brand is delivering music experiences in the metaverse, in-store activations, and a hashtag challenge on TikTok. American Eagle is the first brand to partner with TikTok’s SoundOn platform and enlist one of its artists to create a custom song. AE will also be....