Kroger Precision Marketing Partners with Disney Advertising
Kroger Precision Marketing (KPM) announced a partnership with Disney Advertising to bring the power and performance of streaming to Consumer Packaged Goods (CPG) marketing. The partnership combines Disney’s premium inventory with KPM’s data science capabilities, allowing marketers to increase sales on the back end across Kroger stores.
The partnership will bring value to viewers and brands through:
Powering Audience-Based Advertising....