Kohl’s Showcases Social Customer Engagement Via Texas Woman’s Viral Chewbacca Video
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When Candace Payne of Texas recently posted a video on Facebook Live, after buying an electronic Chewbacca mask at a local Kohl’s, it appeared to be innocent and charming. But, Payne’s hilarious reaction to herself putting the mask on in her car helped the video go viral and become a national sensation, and Kohl’s rewarded her customer loyalty in a phenomenal way. Payne spent several minutes laughing on the video, which was broadcast on May 19. To date, the video has been watched more than 64 million times! The funny....

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