InterContinental Hotels Group (IHG) has announced a global overhaul of its company image and branding as it moves into 2021. Now called IHG Hotels & Resorts, the hospitality group aims to boost customer loyalty and awareness of each of its brands.
IHG Hotels & Resorts has headed into 2021 by refreshing its brand to further reflect the hotel group's purpose of True Hospitality for Good, its evolving story, portfolio and the needs of hotel owners, consumers, and communities around the world.
The brand refresh reflects the....