Customer Engagement Best Recipe for Success at Church’s Chicken
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Listening to and engaging with its customers are crucial elements at Church’s Chicken. As part of its strategic realignment to ignite system-wide growth, Church’s Chicken recently announced the $5 Real Big Deal, a customized meal offering thousands of different combinations of fried chicken and Tender Strips, home-style sides, a honey-butter biscuit, and a Jalapeno pepper. The $5 Real Big Deal is the company’s most customizable, highest value offering, and will be available at every Church’s restaurant across the....

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