Whenever a customer eats in any restaurant anywhere in the world, he or she wants to have an enjoyable and pleasant experience. Distractions, such as cell phones, can negatively impact that experience. So, in January, a Chick-fil-A franchise owner in Georgia launched a challenge to his guests that would, ultimately, allow them to have a better experience and be rewarded at the same time.
Brad Williams of Suwanee, Ga., came up with the idea for a “Cell Phone Coop” program, whereby customers at a particular table place all of....