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It’s In the Cards: Building Employee and Customer Loyalty though Gift Card Programs

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It is no secret that organizations looking to build strong relationships with employees and customers can do so with well-designed reward programs.  What might be a surprise, however, is how successful non-cash versions of these programs can be.  A recent study by Aberdeen[1] showed that organizations that provide non-cash reward and recognition programs to employees had an average year-over-year....

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