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Loyalty Trends 2017

As we look forward in 2017, attempting to discern what trends will become prominent in the customer loyalty industry, Loyalty360 solicited the unique opinions and perspectives of its members to identify what tendencies, shifts, or progressions they foresee in the New Year. Our 2017 Trends article will be divided among the following five categories: technology, social media, personalization, mobile apps, and how customer loyalty will be defined in 2017. Based on the insightful responses we received, 2017 is shaping up to be compelling and exciting for loyalty marketers. 


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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?