Earlier this year, Whole Foods CEO John P. Mackey talked about “re-setting and refining our growth strategy and moving faster in fully implementing category management, which is such an integral part of our go-forward merchandising, pricing, marketing, and affinity strategies.”
Fast forward three months and those strategies are now being fast-tracked to create enhanced value creation for shareholders and expanded customer loyalty. A key component for Whole Foods is its affinity program as well. Through its affinity work....