Customer Types Humanize the Journey Map and Boost Brand Loyalty
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Officials at Strativity Group, the world’s leading customer experience consultancy, recently unveiled Customer Types and a revamped user interface within Touchpoint Dashboard. Customer Types enable users to create, manage, and relate groups of customer categories directly into their journey maps. This feature is complemented by a revamped Interface that moves nearly every complex interaction into a simpler, easy design for Touchpoint Dashboard users. Loyalty360 talked to Peter Haid, chief product officer, Strativity; and Strativity....

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