Listening to customers and garnering invaluable feedback can, ultimately, help brands shape successful loyalty programs.
Enter Choice Hotels International and its Choice Privileges loyalty program.
Loyalty360 talked to Jamie Russo, VP, loyalty & customer management at Choice Hotels International, about the company’s customer-centric approach.
“We monitor customer tastes and trends because we know they are constantly evolving,” Russo explained. “This includes frontline listening to customer calls....