Today, for loyalty marketers, the customer experience has to be memorable and shareable. Developing and elevating a connected store experience drives relevance and engagement where loyalty marketers strive to surprise and delight their customers.
Danielle Quatrochi, Senior Vice President of Digital Customer Experience and Innovation for The Finish Line, told Loyalty360 that there is no longer a one-size-fits-all approach to loyalty.
“We tailor 1-to-1, personalized engagement outreach to resonate more with customers....