Officials at Bloomin’ Brands listened to their customers and answered them in the form of a new loyalty program: Dine Rewards, which launched on Tuesday.
Dine Rewards is the first nationwide loyalty program in casual dining to offer rewards across multiple restaurant concepts. After just three visits to Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, or Fleming’s Prime Steakhouse & Wine Bar, customers can earn 50% off on their fourth visit. The program gives customers the flexibility to choose when....