98point6 Uses CX to Write New Rx for Primary Care

Today, 98point6, the brand on a mission to “save primary care,” announced the launch of its on-demand primary care service to deliver personalized consultation, diagnosis and treatment to patients across the country. Making primary care more accessible and affordable to patients is the overall goal of 98point6. The brand believes that success in this regard will “inspire early and frequent use and leading to better overall health and cost of care savings.”
 
Robbie Cape, co-Founder and CEO of 98point6, discussed the platform.
 
“The 98point6 product/service is a mobile app that delivers on-demand primary care to consumers via a private, text-based experience—accessible from wherever they happen to be, at home, on the bus, at work,” Cape said. “Our value proposition is a combination of quality-access-affordability.
 
“We are leveraging the latest advancements in technology to optimize the clinical encounter, and therefore are able to be very affordable. Rather than having doctors ask questions, gather patient history or chart information, our technology will do it for them. This dramatically extends the reach of physicians and allows them to focus on their highest value activity: spending time treating patients, not doing paperwork. The goal is to free up the doctor’s time so they can do what they were trained and love to do.”
 
With primary care continuing to be a problem for some people, the 98point6 would like to change that overall picture. Robbie Cape, CEO and Cofounder of 98point6, believes the team can help offer a feasible solution to this issue.
 
"There are far too many people that aren't getting the primary care they need, and that's a problem,” said Cape. “Our mission is to make primary care accessible and affordable, inspiring early and frequent use, leading to better overall health and material cost of care savings.”
 
Physician interaction was at the forefront of the platform, according to Cape.
 
“98point6 is automating aspects of the delivery of primary care that allows physicians to stay focused on delivering quality care. We are leveraging technology to optimize, streamline and complete tasks that don’t require direct physician interaction or decision-making. We expect physicians to be at the center of our service for a long time to come.”
 
With consumer expectations shifting toward simplified, quick solutions across many industries, it comes as no surprise that healthcare has started shifting its platform as well. Cape discussed this shift.
 
“The ubiquity of smartphones, combined with consumer expectations for simple, life-changing solutions underscores the opportunity for on-demand care. 98point6 meets consumers where they are through private, text-based primary care that's available when and where they need it."
 
Anyone 18 years and older—whether they have health insurance or not—can download the 98point6 app and receive unlimited access to primary care for 12 months for a one-time introductory fee of $20.

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