DAILY NEWS

VIEW ALL

Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

CMO Role Becomes More Diverse as Average Tenure Drops | Loyalty360 Member Perspective

According to advisory firm Spencer Stuart’s annual CMO Tenure Study, the annual tenure of a Chief Marketing Officer dipped again in 2019...

Research & Reports

VIEW ALL

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

The End of the Unsubscribe: How Leading Subscription Services Use Digital Engagement to Keep Their Customers Happy and Renewing

Consumer subscription services are big business. Whether a curated service, a monthly replenishment or a premium access model, consumers are more...

Loyalty Today

VIEW ALL

Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Reinventing The Guest Experience in Hospitality

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience...

Loyalty Management

VIEW ALL

Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

The Secret to an Effective Loyalty Program

We live in the age of exponential technological progress. It’s hard to imagine that just 10 years ago the iPhone was first launched...

Past Issues

Multimedia

VIEW ALL

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

In-Depth Exclusives

VIEW ALL

Loyalty360 In-Depth Exclusives are 1-on-1 interviews with industry leaders in the customer loyalty space. Each interview is unique to Loyalty360, and contains brand insights that can’t be found anywhere else.

Loyalty Driver Analysis Can Help Spark Customer Engagement

Every loyalty marketer wants as much customer engagement as possible. The more effective customer engagement, the better chance of achieving more...

Analyst Reports

VIEW ALL

Loyalty360’s Analyst Reports are designed to help brands and marketers navigate the plethora of vendors and providers in the market that support customer loyalty, customer experience and customer engagement strategies in any capacity.

Loyalty360 Analyst Report | Lenati

Lenati is a marketing strategy firm committed to helping the world’s leading brands build customer loyalty and generate business growth. As a...

Featured Technology

VIEW ALL

The Featured Technology page highlights some of the most impactful, innovative and effective tools and technologies in the market today for helping companies engage and retain customers.

Loyalty360 Featured Technology | Lenati

Increasingly, business growth is predicated on retaining customers through differentiated customer experience. This CX excellence, while...

PK

PK is the global services firm that helps the world’s most customer-obsessed brands design, build and run the future. We provide a holistic, end-to-end service model that answers big-picture questions about what enables customer loyalty while overcoming technology and engineering challenges.  Clients can transform their...

Our Members

Clay Walton-House ,
Head of Retention & Loyalty Services

Kirk Johnson ,
Partner

Kris Klein ,
Managing Partner

Maria Trizna ,
Business Analyst

Martin Mehalchin ,
Partner

Contact

Clay Walton-House
Managing Director of Integrated Loyalty Solutions
877-527-6226
cwaltonhouse@pkglobal.com