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To Pilot or Not to Pilot? That is the Question.
October 31, 2017 Register Now

Webinar to take place at 1PM EDT on Tuesday, October 31, 2017

We continue to witness a proliferation of new and renovated Loyalty Programs entering the marketplace. Brands are seeking expeditious ways to secure confidence that these are the right types of Programs that will ignite greater Customer engagement given the significant investments behind these decisions. Attendees should expect to: 

  • Explore how to pilot new loyalty programs or new features and benefits of existing programs. 

  • Discuss the merits that piloting offers brands, such as gaining greater certainty of success and identifying opportunities to modify and optimize Programs prior to roll-out.

  • Review best practices that will help you achieve the results that you can stand behind and we’ll identify the risks of foregoing a pilot.

Bond Brand Loyalty’s Maria Pallante, VP, Loyalty Solutions and Richard Schenker, Senior Loyalty Consulting Director will share their decades of practical experience and equip you to make better informed decisions, ensuring that you’re maximizing return on investment and securing the strategic and operational confidence of your brand’s C-suite.

 

Speakers: 

Maria Pallante, Vice President, Loyalty Solutions

Maria-Pallante,-Vice-President,-Loyalty-Solutions-Bond-Brand-Loyalty-(1).pngMaria leads Bond Brand Loyalty’s loyalty solutions team, focused in on innovation and operational excellence, including launching, managing, and optimizing programs for clients. Her focus is on implementing effective customer retention and engagement strategies that leverage data to drive business results. Maria has over 20 years’ experience in loyalty and has worked on over 20 loyalty program implementations, including new and transitioning programs. Her experience spans a number of industry sectors, including; financial services, retail, CPG, pharmaceutical, telecom, and hospitality. Maria has a biochemistry degree (hon) from McMaster University and an MBA from the De Groote School of Business from McMaster University. Maria is also a certified Project Management Professional (PMP).

Richard Schenker, Senior Loyalty Consulting Director

Richard-Schenker,-Senior-Loyalty-Consulting-Director-Bond-Brand-Loyalty.pngRichard is a visionary and highly accomplished customer engagement and loyalty solution design professional. For over two decades, his work has enriched relationships between some of North America’s most iconic brands and their customers. He possesses a unique breadth and depth of client and agency experience, designing and managing award-winning customer engagement and loyalty solutions backed by data and insights that fuels enterprise-wide sales and profitability. Richard’s extensive sector experience includes; high and mid frequency retail, financial services, quick service restaurants, hospitality, consumer packaged goods and automotive.
 
Prior to joining Bond, Richard held a number of senior North American loyalty marketing leadership roles at LoyaltyOne (owner and operator of the Air Miles Reward Program) in addition to managing numerous key client relationships. Other notable accomplishments include the design, launch, and management of the Shoppers Optimum Program for Shoppers Drug Mart and the management and marketing of Hudson’s Bay Company’s credit cards and loyalty program. Richard is also an accomplished loyalty industry author and holds a MBA from the University of Ottawa and a BA in economics from York University.

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