Loyalty360 Featured Technology | Baesman

Data siloes have become an unfortunate reality of marketing, thanks to the growth of technologies in disparate areas of business. Consequently, building a bridge between these data sources has become a crucial piece of crafting a holistic, insight-driven customer experience. With this in mind, Baesman has built its Loyalty Management Solution (LMS) platform with the specific purpose of creating new perspectives through data collection, processing, and organization.
LMS takes an agnostic approach to implementation, allowing for seamless integration with a client’s existing technology. Additionally, the Baesman team works from the inside out: the loyalty program is designed first, with the LMS crafting a platform around it in order to supplement its needs. This reversed process ensures that the technology fits the loyalty program rather than vice versa, which often results in subpar design.
Once implemented, the platform is built to provide employees with data dashboards that are easily accessed and acted upon in pursuit of positive outcomes. Through these portals, client employees can view KPI metrics and graphs, enroll members, manage profiles, edit purchase histories, add points, merge duplicate accounts, and run reports. Through this data consolidation and user accessibility, Baesman’s LMS platform has proven to be a powerhouse in loyalty analytics.

Join loyalty360

From our introductory individual memberships to our top premium tier, our members are provided with the exposure, certification, and the exclusive content they need to continue their path to true customer centricity.

Brand Membership

Gain access to unique content and learning opportunities, as well as the ability to participate in member-only networking, education, training and certification programs.

Vendor Membership

Provide additional exposure through publication of thought leadership content to our member-only content sections.

Individual Membership

L360 Individual Memberships allow readers access to member-only Loyalty360 content.



Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?