May 15 2017 | Resource: Multimedia
P.F. Wilson speaks with Lee Moreau, director of loyalty marketing at Celebrity Cruises, about the importance of creating personalized, memorable experiences for guests at every touchpoint.
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May 08 2017 | Resource: Multimedia
Loyalty360's P.F. Wilson speaks with Ali Rauch, director of marketing at Chicken Salad Chick, about how the brand approaches customer loyalty through its Craving Credits mobile app.
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Oct 03 2016 | Loyalty Management: Articles
“The biggest challenge we face as a station and a brand,” says Dan Walsh, head of marketing for BBC Radio 1 and 1Xtra, “is the shift from us being a traditional old-school, linear radio broadcaster, to being a multi-platform youth brand you can experience across a number of...Read More
Oct 03 2016
“The biggest challenge we face as a station and a brand,” says Dan Walsh, head of marketing for BBC Radio 1 and 1Xtra, “is the shift from us being a traditional old-school, linear radio broadcaster, to being a multi-platform youth brand you can experience across a number of...Read More