With fall in full swing, the holiday season is already top-of-mind for most marketers. While it’s easy to become consumed by preparing your year-end campaigns, don’t overlook these five digital trends that can make your brand stand out...Read More

Consumer expectations are evolving. To keep pace, loyalty marketers must be deft and strategic in their approach. Are you up to the challenge?This week I moderated a discussion at the 2014 COLLOQUY Loyalty Summit in Scottsdale, Arizona. During the discussion, many agreed that we shouldn...Read More

Marketers in the healthcare space face a plethora of challenges as they strive to meet the needs of today’s always-on and always connected consumers. To stand out above the noise, pharma brands and marketers need to place the customer at the center of all of their activities, using deep...Read More

Telematics. I’m sure you’ve heard the term, but many are still trying to figure out what it is and what it means for their brands. While telematics is gaining traction in the healthcare and auto insurance spaces, its opportunities are limitless as it’s founded on the premise of...Read More

It’s no secret. Marketing has changed. To better understand the organizational factors driving positive results for companies in today’s technology-enabled marketing environment, we partnered with Econsultancy to complete field research and to find out how the digital...Read More

When I get groceries at Stop & Shop, I never buy olives. So based on my consumer behavior, Stop & Shop has likely assumed that I dislike olives and hence never markets them to me. But the company may be surprised to learn that I’m SO keen on olives, I purchase them at a specialty...Read More

When I get groceries at Stop & Shop, I never buy raisins. So based on my consumer behavior, Stop & Shop has likely assumed that I dislike raisins and hence never markets them to me. But the company may be surprised to learn that I’m SO keen on raisins, I purchase them at a specialty...Read More

At the start of a new football season, all rankings are reset, rosters refreshed and players reinvigorated. The underdog can win just as easily as last year’s frontrunner. Statistically, anything is possible. Much like a football team, your digital marketing group has the ability to...Read More

Flipping your textbook pages back to elementary school science class, you may or may not remember an important unit on ecosystems, in which students are taught how communities of living organisms interact with their environments. Working as a system, all components of an ecosystem are linked...Read More

As Bob Dylan sang, the times they are a changin’. This is certainly true in the email marketing space. “The Forrester Wave™: Email Marketing Vendors, Q3 2014” report, which is an evaluation of email marketing service providers intended to gain feedback on vendors and the...Read More

The number of touch points in the customer journey is constantly increasing. At every stage of the marketing funnel, there always seems to be a new way to reach and connect with consumers. Today, consumers can engage with brands through email, social media, online display, websites, mobile...Read More

Big data is now an integral part of most marketing executives’ vocabulary. After realizing the advantages data can provide, forward- thinking marketers are embracing big data and quickly incorporating its use into their strategies. This shift towards big data is rapidly evolving our...Read More

During my daily, eight-block voyage from the train station to the office, rarely do I take notice of the hundreds of signs enticing me to buy “the best coffee in the world” or take part in some “epic annual sale.” In order for a street sign to really capture my attention...Read More

Consumers have taken control over how they engage with retailers. In a recent survey, retailers reported 30-50% of web traffic came from mobile, and this percentage continues to increase.  The new forms of expression and interconnectivity have created a paradox for today’s retail...Read More

Consider these recent stats from clients using our TargetDisplay Solution: A consumer electronics retailer recently achieved an average 95% lift in conversions.Across women’s clothing retailers, we’ve seen an average 14% lift in conversions.A furniture and home dé...Read More

 Point-of-sale is a perfect time for brands to connect with consumers and build loyalty. But are brands taking advantage of this moment of truth? In this video, Joe Disharoon explains why it’s important for brands to capitalize the point-of-sale transactions.   Read More

As we marketers know, digital media is rapidly evolving. In this video update, Epsilon’s EVP of Online Solutions, Eric Stein, briefly shares his thoughts on the important advancements we’ve seen in the digital space to date and what these developments means for brands now and into the...Read More

The need for mobile optimized email is undeniable. Study after study has shown that consumers engage with email—in some capacity—on mobile devices. IDC found that 79% of smartphone users reach for their devices within just 15 minutes of waking up. As a consumer and receiver...Read More

Postal rates increases are nothing new. Marketers have faced annual postal rate increases since 2001 (and before that, every few years since the early 1900s). However the most recent increase, which went into effect January 26, 2014, is the highest we’ve seen in a while. Postage rates on...Read More

Self-regulation is the American standard for promoting innovation and growth while reining in businesses using industry standards and enforcement. The rise of the internet created unique challenges, but this is not the first time Americans have addressed these challenges. President Clinton...Read More

You can’t afford to just guess what’s working and what isn’t when it comes to obtaining a better return from your marketing efforts. For this reason, you’ve likely relied on measuring the effectiveness of your returns by way of some type of attribution.However, in this...Read More

“Thirty percent [of our shoppers] make less than $40,000 a year and one quarter use public transportation to the store,” Jocelyn Wong, CMO for Family Dollar, said during her keynote at the Shopper Marketing Expo in October. These are shoppers who have specific...Read More

In just seven short years, Twitter has changed the ways we interact with each other, the ways we consume news and the ways consumers engage with brands. Below are just a few noteworthy Twitter stats from 2013.As of September, there were “about a billion” registered users...Read More

The ways consumers engage with brands will continue to evolve in 2014. In last week’s post I shared two of the top five trends marketers should master this year. Below are the remaining three:3. Mobile Gets Verbal & Location Targeting Rules. Almost overnight consumers...Read More

2013 was a great year for marketing innovation. Email continued to reinvent itself to change consumer behaviors. Consumers were introduced to the concept of sending money via email using Square Cash and Google Wallet. Video became more commonplace for brands via live streaming...Read More

As marketers inch closer towards the lucrative holiday season and into the New Year, it’s time to reflect on the challenges and successes we’ve encountered this year and to determine what our focus will be in 2014. Below are the 10 trends and themes marketers should pay attention to...Read More

When it comes to digital shopping tools, each have their own strengths in terms of delivering on shoppers’ needs and changing behaviors. To maximize return on digital investment, it’s critical for us, as marketers, to define our objectives and then select the tools that make the most...Read More

Much has been said and written about Gmail tabs, which rolled out in May of this year. This week we released a study that contradicts many of those reports. While mobile and seasonality play a huge role in the deciphering of this complex story, a few things are clear.Gmail Tabs Are...Read More

As marketers, we can all agree that it doesn’t make sense to continue exhausting valuable marketing dollars on efforts that use “off the shelf” segmentation methods—especially when it comes to identifying your most valuable customers. So, as an insurance marketer, how do...Read More

Click-through rates and impressions are the two most common ways online marketers and advertisers measure their online campaigns. This isn't necessarily because of their effectiveness, but because they're among the few available. Here's how you can use data to move beyond these metics...Read More

Recovering from a sharp decline during the worst of the Great Recession, the U.S. Travel Association projects steady growth in the number of trips taken and the total amount of money spent on travel through 2016. However, membership growth in travel and hospitality programs has slipped...Read More

Dynamic messaging isn’t just another marketing buzzword. It’s a critical stage in the evolution from mass marketing to personalized, one-to-one marketing. But it goes beyond making sure that each customer and prospect receives a targeted message via his or her preferred channels. ...Read More

It’s a busy time of year! With the holiday season quickly approaching and 2014 planning well underway, there’s a lot for marketers to be thinking about.While helping clients prepare for the holidays and strategize around their 2014 plans, many challenges and opportunities are being...Read More

Few marketing metrics are as universally used, and universally scorned, as the click-through rate. Most marketers know that clicks alone don’t capture the impact of display media, but historically there haven’t been many alternatives.Now, by leveraging internal, CRM  and third...Read More

Earlier this week we released our Q2 2013 Email Trends and Benchmarks report, which analyzes Business as Usual (BAU) and triggered emails as well as the average email file to identify major trends. The Q2 2013 report shows there was an increase in the volume of triggered messages...Read More

There’s a massive amount of data across the digital ecosystem. So much in fact, Google stopped counting indexed URLs at one trillion. Here are just a few other staggering stats: Google boasts over 100 terabytes of data, YouTube receives four billion views per day and there are 124...Read More

With telematics subscriptions projected to grow to 100 million by 2018, auto insurance brands are looking to enhance their telematics value proposition, improve customer engagement and differentiate themselves from the competition in their Usage Based Insurance (UBI) programs.  A few weeks...Read More

As Kermit the Frog said, “It’s not easy being green." In a recent Ryan Partnership study, we found that even organizations that have been focused on sustainability for some time are still grappling with the right level and type of customer communications about their...Read More

Direct mail marketers have spent the past few years defending the channel. While skeptics and media alike proclaim the marketing medium is dead, direct mail continues to be widely used and produces notable ROI. Many naysayers don’t realize how direct mail has evolved. In a recent...Read More

When it comes to performance, retailers today are focused on growing their market share and bottom line. They know what they sold and where, the number of customers they have and their most popular products. But is that enough? Retailing isn’t a perfect science and it’s more...Read More

Usage Based Insurance (UBI) is changing the insurer-customer relationship. It’s providing a new strategy to leverage high volumes of behavioral data into segment-specific value propositions that deepen relationships with customers and build loyalty. As UBI has taught us, behavioral data...Read More

Questioning the headline? So was I when I wrote it. A century is too long of a timeframe, especially for marketers today, who have to think in much shorter terms in regards to technology, marketing channels and the constantly evolving needs and expectations of customers. When it comes...Read More

Navigating the digital marketing landscape has never been more daunting. The social and mobile revolutions are in the rear view mirror, Big Data has enabled a world of possibilities and digital marketing teams are trying to figure out how to best organize themselves for success.  You can...Read More

Don’t Be Tardy: Back to School Hits Retail Early In 2013 AdAge’s recent declaration that Back to School has arrived “shockingly” early may be hyperbole, but we have certainly seen a marked shift. In shopper marketing, we’ve always seen Back to...Read More

We recently released our Q1 2013 Email Trends and Benchmarks report, which takes a look at how the average company in each industry category performed in Q1. The infograph below provides a snapshot of the findings, offering a quick pulse check of email performance. Our report found...Read More

Half of marketers today don’t know who their best customers are. This may be the result of a number of obstacles including: data capture at point-of-sale challenges, siloed databases or lack of adequate analytic resources to mine data and make it actionable. Regardless of the reason...Read More

After steadily investing in social media strategies—including some 1,200-odd Facebook pages—the financial services industry dramatically reduced its social investments in 2012. While more than 20% of financial services institutions were investing in social at the end of 2011...Read More

The insurance industry is undergoing a monumental shift. In an environment of intense competition and digital disruption, companies are looking for growth by satisfying customer demands with more sophisticated marketing strategies. What’s the result? Smart insurers are recognizing the...Read More

The insurance industry is undergoing a monumental shift. In an environment of intense competition and digital disruption, companies are looking for growth by satisfying customer demands with more sophisticated marketing strategies. What’s the result? Smart insurers are recognizing the...Read More

Just as offline marketing has evolved to become audience-centric with print capabilities now enabling true 1:1 efforts, online marketing has evolved into a real-time, always-on environment. What started out as contextual targeting (display ads purchased on specific sites based on content...Read More

 In the past, Consumer Packaged Goods (CPG) brands focused the bulk of their marketing efforts on in-store promotions and coupons. When they began to use digital channels to reach customers, CPG companies tended to cling to similar strategies, simply making them slightly more digital&mdash...Read More

As a marketer, you know the importance of communicating a compelling story about a product or service. You understand the competitive landscape, realize the need to appeal to a decision maker and know the importance of quantifying results. Crafting a winning marketing resume that will catch...Read More

As a marketer, you know the importance of communicating a compelling story about a product or service. You understand the competitive landscape, realize the need to appeal to a decision maker and know the importance of quantifying results. Crafting a winning marketing resume that will catch...Read More

Have you been in a "brainstorming" session where each person just defended their own ideas? Worse is when people don't suggest ideas at all, for fear they'll be attacked. That's no way to brainstorm. Brainstorming is using the power of many minds, and ideas should flow freely and...Read More

Have you been in a "brainstorming" session where each person just defended their own ideas? Worse is when people don't suggest ideas at all, for fear they'll be attacked. That's no way to brainstorm. Brainstorming is using the power of many minds, and ideas should flow freely and...Read More

Last week, Ad Age released their 69th Annual Agency Report, which ranked Epsilon the #1 Agency from All Disciplines in the U.S. for the second year in a row. Epsilon also took the #1 spots for World CRM/Direct Marketing Network and U.S. CRM/Direct Marketing Network and the #2 spot for U.S...Read More

This week’s post was contributed by Epsilon’s VP, Strategy—Travel/Hospitality and Sports, Carolyn Corda. Consumers are demanding value for their dollar when it comes to spending on leisure. In making purchase decisions, they’re increasingly turning to review sites and...Read More

In February we shared the Australian findings of Epsilon International’s 2013 Consumer Loyalty Study. In addition to the Australian series, we have now completed and released findings from Japan, China and India.With this research, we wanted to identify the sources of influence on consumers...Read More

According to Nielsen, 45% of marketers advertise on social networking sites. Another 23% plan to begin advertising on social sites within 12 months—and with just cause. Social networking sites have proven to be an effective channel to build brand awareness, engage customers and...Read More

Getting attention and contributions from donors is a challenging feat for not-for-profit (NFP) organizations in an age where there are more organizations and more causes than ever before. For over 40 years, Epsilon has helped NFPs create compelling marketing strategies that build...Read More

Loyalty marketing as we know it is dead.  I’m not recommending the basic premise and what we know as the 4 P’s is dead. However, the time parameter that we have to analyze, understand and react has completely changed and thus requires loyalty marketing to evolve. This time...Read More

This week Epsilon released our Q4 2012 Email Trends and Benchmarks report, which analyzes email performance across industry categories. We’ve produced these quarterly benchmarks since 2002 to provide marketers with insights to help improve their email marketing strategies.  While...Read More

Equipped with mobile devices, consumers now have the power to search for and find the best deals. Retailers received a shock back in 2011 when they began to notice consumers entering their brick-and-mortar stores to view products, only to then purchase them for lower prices on their...Read More

Cross-functional teamwork is essential to achieving remarkable products in the marketplace. Establishing a product leadership team (PLT) that collaboratively drives the success of products at the operational level can achieve amazing results and is a critical component of any product effort...Read More

To be a successful marketer and drive results for your brand, it’s crucial to understand your customers and their marketing preferences. Equally important is the need to create unique, engaging experiences. So how can marketers accomplish this? Through the integration of digital analytics...Read More

Last week Epsilon released initial findings of its annual 2013 Consumer Loyalty Study. The first series of the study focuses on Australia - an increasingly popular destination for international brands. The study seeks to understand Australian consumers’ motivation for spending as well as...Read More

Over the past few years, online banking has become an important component in the overall banking experience. In fact, 94% of banking traffic today occurs online. Yet so many financial marketers haven’t put enough focus on the customer experience across channels. Some are still building...Read More

  What’s the best marketing advice you have ever received? This was a question recently posed by BtoB Magazine to their Linkedin group members.  Hundreds of responses poured in from marketers representing virtually every industry, across all professional levels...Read More

How well do you know your email subscribers? Do you know who is engaged and who isn’t? Do you know how long your inactive subscribers have been inactive? Or how long your now inactive subscribers were active previously? Most importantly, do you leverage this type of subscriber analysis to...Read More

             With fall in full swing, the holiday season is already top-of-mind for most marketers. While it’s easy to become consumed by preparing your year-end campaigns, don’t overlook these five digital trends that can make your brand stand out...Read More

Consumer expectations are evolving. To keep pace, loyalty marketers must be deft and strategic in their approach. Are you up to the challenge?This week I moderated a discussion at the 2014 COLLOQUY Loyalty Summit in Scottsdale, Arizona. During the discussion, many agreed that we shouldn...Read More

Marketers in the healthcare space face a plethora of challenges as they strive to meet the needs of today’s always-on and always connected consumers. To stand out above the noise, pharma brands and marketers need to place the customer at the center of all of their activities, using deep...Read More

Telematics. I’m sure you’ve heard the term, but many are still trying to figure out what it is and what it means for their brands. While telematics is gaining traction in the healthcare and auto insurance spaces, its opportunities are limitless as it’s founded on the premise of...Read More

It’s no secret. Marketing has changed. To better understand the organizational factors driving positive results for companies in today’s technology-enabled marketing environment, we partnered with Econsultancy to complete field research and to find out how the digital...Read More

When I get groceries at Stop & Shop, I never buy olives. So based on my consumer behavior, Stop & Shop has likely assumed that I dislike olives and hence never markets them to me. But the company may be surprised to learn that I’m SO keen on olives, I purchase them at a specialty...Read More

When I get groceries at Stop & Shop, I never buy raisins. So based on my consumer behavior, Stop & Shop has likely assumed that I dislike raisins and hence never markets them to me. But the company may be surprised to learn that I’m SO keen on raisins, I purchase them at a specialty...Read More

At the start of a new football season, all rankings are reset, rosters refreshed and players reinvigorated. The underdog can win just as easily as last year’s frontrunner. Statistically, anything is possible. Much like a football team, your digital marketing group has the ability to...Read More

Flipping your textbook pages back to elementary school science class, you may or may not remember an important unit on ecosystems, in which students are taught how communities of living organisms interact with their environments. Working as a system, all components of an ecosystem are linked...Read More

As Bob Dylan sang, the times they are a changin’. This is certainly true in the email marketing space. “The Forrester Wave™: Email Marketing Vendors, Q3 2014” report, which is an evaluation of email marketing service providers intended to gain feedback on vendors and the...Read More

The number of touch points in the customer journey is constantly increasing. At every stage of the marketing funnel, there always seems to be a new way to reach and connect with consumers. Today, consumers can engage with brands through email, social media, online display, websites, mobile...Read More

Big data is now an integral part of most marketing executives’ vocabulary. After realizing the advantages data can provide, forward- thinking marketers are embracing big data and quickly incorporating its use into their strategies. This shift towards big data is rapidly evolving our...Read More

During my daily, eight-block voyage from the train station to the office, rarely do I take notice of the hundreds of signs enticing me to buy “the best coffee in the world” or take part in some “epic annual sale.” In order for a street sign to really capture my attention...Read More

Consumers have taken control over how they engage with retailers. In a recent survey, retailers reported 30-50% of web traffic came from mobile, and this percentage continues to increase.  The new forms of expression and interconnectivity have created a paradox for today’s retail...Read More

Consider these recent stats from clients using our TargetDisplay Solution: A consumer electronics retailer recently achieved an average 95% lift in conversions.Across women’s clothing retailers, we’ve seen an average 14% lift in conversions.A furniture and home dé...Read More

 Point-of-sale is a perfect time for brands to connect with consumers and build loyalty. But are brands taking advantage of this moment of truth? In this video, Joe Disharoon explains why it’s important for brands to capitalize the point-of-sale transactions.   Read More

As we marketers know, digital media is rapidly evolving. In this video update, Epsilon’s EVP of Online Solutions, Eric Stein, briefly shares his thoughts on the important advancements we’ve seen in the digital space to date and what these developments means for brands now and into the...Read More

The need for mobile optimized email is undeniable. Study after study has shown that consumers engage with email—in some capacity—on mobile devices. IDC found that 79% of smartphone users reach for their devices within just 15 minutes of waking up. As a consumer and receiver...Read More

Postal rates increases are nothing new. Marketers have faced annual postal rate increases since 2001 (and before that, every few years since the early 1900s). However the most recent increase, which went into effect January 26, 2014, is the highest we’ve seen in a while. Postage rates on...Read More

Self-regulation is the American standard for promoting innovation and growth while reining in businesses using industry standards and enforcement. The rise of the internet created unique challenges, but this is not the first time Americans have addressed these challenges. President Clinton...Read More

You can’t afford to just guess what’s working and what isn’t when it comes to obtaining a better return from your marketing efforts. For this reason, you’ve likely relied on measuring the effectiveness of your returns by way of some type of attribution.However, in this...Read More

“Thirty percent [of our shoppers] make less than $40,000 a year and one quarter use public transportation to the store,” Jocelyn Wong, CMO for Family Dollar, said during her keynote at the Shopper Marketing Expo in October. These are shoppers who have specific...Read More

In just seven short years, Twitter has changed the ways we interact with each other, the ways we consume news and the ways consumers engage with brands. Below are just a few noteworthy Twitter stats from 2013.As of September, there were “about a billion” registered users...Read More

The ways consumers engage with brands will continue to evolve in 2014. In last week’s post I shared two of the top five trends marketers should master this year. Below are the remaining three:3. Mobile Gets Verbal & Location Targeting Rules. Almost overnight consumers...Read More

2013 was a great year for marketing innovation. Email continued to reinvent itself to change consumer behaviors. Consumers were introduced to the concept of sending money via email using Square Cash and Google Wallet. Video became more commonplace for brands via live streaming...Read More

As marketers inch closer towards the lucrative holiday season and into the New Year, it’s time to reflect on the challenges and successes we’ve encountered this year and to determine what our focus will be in 2014. Below are the 10 trends and themes marketers should pay attention to...Read More

When it comes to digital shopping tools, each have their own strengths in terms of delivering on shoppers’ needs and changing behaviors. To maximize return on digital investment, it’s critical for us, as marketers, to define our objectives and then select the tools that make the most...Read More

Much has been said and written about Gmail tabs, which rolled out in May of this year. This week we released a study that contradicts many of those reports. While mobile and seasonality play a huge role in the deciphering of this complex story, a few things are clear.Gmail Tabs Are...Read More

As marketers, we can all agree that it doesn’t make sense to continue exhausting valuable marketing dollars on efforts that use “off the shelf” segmentation methods—especially when it comes to identifying your most valuable customers. So, as an insurance marketer, how do...Read More

Click-through rates and impressions are the two most common ways online marketers and advertisers measure their online campaigns. This isn't necessarily because of their effectiveness, but because they're among the few available. Here's how you can use data to move beyond these metics...Read More

Recovering from a sharp decline during the worst of the Great Recession, the U.S. Travel Association projects steady growth in the number of trips taken and the total amount of money spent on travel through 2016. However, membership growth in travel and hospitality programs has slipped...Read More

Dynamic messaging isn’t just another marketing buzzword. It’s a critical stage in the evolution from mass marketing to personalized, one-to-one marketing. But it goes beyond making sure that each customer and prospect receives a targeted message via his or her preferred channels. ...Read More

It’s a busy time of year! With the holiday season quickly approaching and 2014 planning well underway, there’s a lot for marketers to be thinking about.While helping clients prepare for the holidays and strategize around their 2014 plans, many challenges and opportunities are being...Read More

Few marketing metrics are as universally used, and universally scorned, as the click-through rate. Most marketers know that clicks alone don’t capture the impact of display media, but historically there haven’t been many alternatives.Now, by leveraging internal, CRM  and third...Read More

Earlier this week we released our Q2 2013 Email Trends and Benchmarks report, which analyzes Business as Usual (BAU) and triggered emails as well as the average email file to identify major trends. The Q2 2013 report shows there was an increase in the volume of triggered messages...Read More

There’s a massive amount of data across the digital ecosystem. So much in fact, Google stopped counting indexed URLs at one trillion. Here are just a few other staggering stats: Google boasts over 100 terabytes of data, YouTube receives four billion views per day and there are 124...Read More

With telematics subscriptions projected to grow to 100 million by 2018, auto insurance brands are looking to enhance their telematics value proposition, improve customer engagement and differentiate themselves from the competition in their Usage Based Insurance (UBI) programs.  A few weeks...Read More

As Kermit the Frog said, “It’s not easy being green." In a recent Ryan Partnership study, we found that even organizations that have been focused on sustainability for some time are still grappling with the right level and type of customer communications about their...Read More

Direct mail marketers have spent the past few years defending the channel. While skeptics and media alike proclaim the marketing medium is dead, direct mail continues to be widely used and produces notable ROI. Many naysayers don’t realize how direct mail has evolved. In a recent...Read More

When it comes to performance, retailers today are focused on growing their market share and bottom line. They know what they sold and where, the number of customers they have and their most popular products. But is that enough? Retailing isn’t a perfect science and it’s more...Read More

Usage Based Insurance (UBI) is changing the insurer-customer relationship. It’s providing a new strategy to leverage high volumes of behavioral data into segment-specific value propositions that deepen relationships with customers and build loyalty. As UBI has taught us, behavioral data...Read More

Questioning the headline? So was I when I wrote it. A century is too long of a timeframe, especially for marketers today, who have to think in much shorter terms in regards to technology, marketing channels and the constantly evolving needs and expectations of customers. When it comes...Read More

Navigating the digital marketing landscape has never been more daunting. The social and mobile revolutions are in the rear view mirror, Big Data has enabled a world of possibilities and digital marketing teams are trying to figure out how to best organize themselves for success.  You can...Read More

Don’t Be Tardy: Back to School Hits Retail Early In 2013 AdAge’s recent declaration that Back to School has arrived “shockingly” early may be hyperbole, but we have certainly seen a marked shift. In shopper marketing, we’ve always seen Back to...Read More

We recently released our Q1 2013 Email Trends and Benchmarks report, which takes a look at how the average company in each industry category performed in Q1. The infograph below provides a snapshot of the findings, offering a quick pulse check of email performance. Our report found...Read More

Half of marketers today don’t know who their best customers are. This may be the result of a number of obstacles including: data capture at point-of-sale challenges, siloed databases or lack of adequate analytic resources to mine data and make it actionable. Regardless of the reason...Read More

After steadily investing in social media strategies—including some 1,200-odd Facebook pages—the financial services industry dramatically reduced its social investments in 2012. While more than 20% of financial services institutions were investing in social at the end of 2011...Read More

The insurance industry is undergoing a monumental shift. In an environment of intense competition and digital disruption, companies are looking for growth by satisfying customer demands with more sophisticated marketing strategies. What’s the result? Smart insurers are recognizing the...Read More

The insurance industry is undergoing a monumental shift. In an environment of intense competition and digital disruption, companies are looking for growth by satisfying customer demands with more sophisticated marketing strategies. What’s the result? Smart insurers are recognizing the...Read More

Just as offline marketing has evolved to become audience-centric with print capabilities now enabling true 1:1 efforts, online marketing has evolved into a real-time, always-on environment. What started out as contextual targeting (display ads purchased on specific sites based on content...Read More

 In the past, Consumer Packaged Goods (CPG) brands focused the bulk of their marketing efforts on in-store promotions and coupons. When they began to use digital channels to reach customers, CPG companies tended to cling to similar strategies, simply making them slightly more digital&mdash...Read More

As a marketer, you know the importance of communicating a compelling story about a product or service. You understand the competitive landscape, realize the need to appeal to a decision maker and know the importance of quantifying results. Crafting a winning marketing resume that will catch...Read More

As a marketer, you know the importance of communicating a compelling story about a product or service. You understand the competitive landscape, realize the need to appeal to a decision maker and know the importance of quantifying results. Crafting a winning marketing resume that will catch...Read More

Have you been in a "brainstorming" session where each person just defended their own ideas? Worse is when people don't suggest ideas at all, for fear they'll be attacked. That's no way to brainstorm. Brainstorming is using the power of many minds, and ideas should flow freely and...Read More

Have you been in a "brainstorming" session where each person just defended their own ideas? Worse is when people don't suggest ideas at all, for fear they'll be attacked. That's no way to brainstorm. Brainstorming is using the power of many minds, and ideas should flow freely and...Read More

Last week, Ad Age released their 69th Annual Agency Report, which ranked Epsilon the #1 Agency from All Disciplines in the U.S. for the second year in a row. Epsilon also took the #1 spots for World CRM/Direct Marketing Network and U.S. CRM/Direct Marketing Network and the #2 spot for U.S...Read More

This week’s post was contributed by Epsilon’s VP, Strategy—Travel/Hospitality and Sports, Carolyn Corda. Consumers are demanding value for their dollar when it comes to spending on leisure. In making purchase decisions, they’re increasingly turning to review sites and...Read More

In February we shared the Australian findings of Epsilon International’s 2013 Consumer Loyalty Study. In addition to the Australian series, we have now completed and released findings from Japan, China and India.With this research, we wanted to identify the sources of influence on consumers...Read More

According to Nielsen, 45% of marketers advertise on social networking sites. Another 23% plan to begin advertising on social sites within 12 months—and with just cause. Social networking sites have proven to be an effective channel to build brand awareness, engage customers and...Read More

Getting attention and contributions from donors is a challenging feat for not-for-profit (NFP) organizations in an age where there are more organizations and more causes than ever before. For over 40 years, Epsilon has helped NFPs create compelling marketing strategies that build...Read More

Loyalty marketing as we know it is dead.  I’m not recommending the basic premise and what we know as the 4 P’s is dead. However, the time parameter that we have to analyze, understand and react has completely changed and thus requires loyalty marketing to evolve. This time...Read More

This week Epsilon released our Q4 2012 Email Trends and Benchmarks report, which analyzes email performance across industry categories. We’ve produced these quarterly benchmarks since 2002 to provide marketers with insights to help improve their email marketing strategies.  While...Read More

Equipped with mobile devices, consumers now have the power to search for and find the best deals. Retailers received a shock back in 2011 when they began to notice consumers entering their brick-and-mortar stores to view products, only to then purchase them for lower prices on their...Read More

Cross-functional teamwork is essential to achieving remarkable products in the marketplace. Establishing a product leadership team (PLT) that collaboratively drives the success of products at the operational level can achieve amazing results and is a critical component of any product effort...Read More

To be a successful marketer and drive results for your brand, it’s crucial to understand your customers and their marketing preferences. Equally important is the need to create unique, engaging experiences. So how can marketers accomplish this? Through the integration of digital analytics...Read More

Last week Epsilon released initial findings of its annual 2013 Consumer Loyalty Study. The first series of the study focuses on Australia - an increasingly popular destination for international brands. The study seeks to understand Australian consumers’ motivation for spending as well as...Read More

Over the past few years, online banking has become an important component in the overall banking experience. In fact, 94% of banking traffic today occurs online. Yet so many financial marketers haven’t put enough focus on the customer experience across channels. Some are still building...Read More

  What’s the best marketing advice you have ever received? This was a question recently posed by BtoB Magazine to their Linkedin group members.  Hundreds of responses poured in from marketers representing virtually every industry, across all professional levels...Read More

How well do you know your email subscribers? Do you know who is engaged and who isn’t? Do you know how long your inactive subscribers have been inactive? Or how long your now inactive subscribers were active previously? Most importantly, do you leverage this type of subscriber analysis to...Read More