Dec 25 2014 | Loyalty Today
As my followers can attest, my normal viewpoint in this blog is as a marketer focused on marketers. And I try to stay true to the tagline of this blog: Evolving relationships for business growth.I chose those words very carefully so that evolving could with be interpreted either passively...Read More
Nov 26 2014 | Loyalty Today
Marketing has evolved - thankfully - from the days when everyone just thought of us as the brochures and tradeshows people. Nowadays, we're as likely to be focused on creating digital content that's worth sharing as we are putting a tradeshow sponsorship together, but all of it...Read More
Nov 21 2014 | Loyalty Today
It seems like every retailer nowadays has a loyalty program. From the local coffee house to “big box” national retailers to almost any online merchant, everyone has a loyalty program. But do people really want them? It turns out the answer is yes – a resounding yes. ...Read More
Nov 04 2014 | Loyalty Today
Magic Johnson working the crowd.Earvin “Magic” Johnson is very large in stature and even larger in personality. He is often remembered as a professional basketball star and is now making his mark in the business world in a characteristically large-sized way. And Magic...Read More
Oct 22 2014 | Loyalty Today
Customers on a Mobile JourneyMobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe.More than just another channel, mobile is digital and social at the same time. It...Read More
Oct 20 2014 | Loyalty Today
People are funny. They’re often fickle, choosy, demanding and impatient. At times, they’ll say one thing and then do another. So when they become customers, how can you possibly predict what they’ll do?Well it turns out there are ways to do it quite effectively using...Read More
Oct 10 2014 | Loyalty Today
There is no shortage of technology buzzwords today - digitization, big data, the internet of things, mobile, social, cloud computing, and so on. For marketers, all these buzzwords can be at once astonishing, thrilling, exasperating, potentially overwhelming, and sometimes even...Read More
Sep 29 2014 | Loyalty Today
We live in the age of big data - just about everything is evolving and the pace of technological change is accelerating. More and more parts of our lives are being carried out online, and with the explosion of web-enabled devices, there is some truth to the idea that we're ...Read More
Sep 20 2014 | Loyalty Today
"Give the lady what she wants" and "The customer is always right" are quotes attributed to the venerable Chicago retailing pioneer Marshall Field. That customer-centered approach to doing business was leading-edge at the close of the 19th century and soon became a competitive advantage for Mr...Read More
Sep 09 2014 | Loyalty Today
Knowing what your customers want and when they want it is valuable insight for any business. The key is to know how to find out.At Oberweis Dairy, one of their important product lines is ice cream - and for them, higher temperatures mean more ice cream sales, right? Not exactly. It turns out...Read More
Sep 04 2014 | Loyalty Today
Tags on keychain = loyalty? Maybe not.How many loyalty tags do you have on your keychain? Five? Six? Ten? Would you say those tags make you more loyal, or do you just have them for the discounts? And if it's just for the discounts, does that really build your loyalty or would you switch...Read More
Aug 26 2014 | Loyalty Today
I started this blog over 4 years ago as a way to give our customers a dynamic source of useful information, and also to help connect the dots for them between the business problems they face and the value propositions of our Customer Intelligence solutions.Along the way, I think I'...Read More
Aug 21 2014 | Loyalty Today
At the online “flash sale” retailer Gilt, success comes from breaking through the clutter, and from ensuring that their offers matter in the grand scheme of their customers' lives. And with more than 8 million "members" (potential customers), they've...Read More
Aug 04 2014 | Loyalty Today
As mentioned in a previous post about how we try not to annoy our customers, we really make sure we're not just going through the motions in complying with anti-SPAM laws. And it all has to do with how we regard customer relationships - they're valuable and we want...Read More
Jul 07 2014 | Loyalty Today
Me: Hey! Orkut is going away.
You: Oh, bummer! I didn't realize you had one of your cousins from Hungary in town.
Me: *sigh*I got...Read More
Jun 19 2014 | Loyalty Today
One interesting outcome of regulatory reform in health care is seeing the use of the word "customer" filter into the dialogue in the industry.Someday letters from health plans and providers will look more like this.The context for that development in the United States’ health care industry...Read More
May 18 2014 | Loyalty Today
The health and life sciences industries affect all other industries on two levels – our employers and governments are heavily involved as influencers in payment systems, and as individuals we all engage directly with health care organizations. Because of those two reasons, people in all...Read More
May 16 2014 | Loyalty Today
We live in a world where chaos is increasingly the norm. And human nature when faced with chaos normally triggers a protective reaction - it could be a retreat, "circling the wagons," or other moves to preserve and protect. It's understandable, but in the world of business that reaction...Read More
Apr 29 2014 | Loyalty Today
It’s hard to overstate the important of context. It provides clues when you are looking for answers, it provides texture and nuance to a story you might be telling, and it provides meaning to what might otherwise be random facts by revealing the connections between them.