Marketing companies are looking to build out their email database so they can maximize their reach when launching email campaigns. In fact, this goal was listed as one of the top resolutions for 2013, according to a ClickZ survey of marketers. However, it is important to remember to...Read More

Summer may be just around the corner, but it’s never too early to start planning your winter holiday campaigns. During Experian Marketing Services’ recent webinar, presenters Heather Dougherty, Director of Research, Consumer Insights, and Andy Werner, Strategic Account Lead, Cross...Read More

In any given week, a consumer moves seamlessly in and out of channels to research, find and buy products. In the infographic below we looked at three age groups – 18-34, 35-49 and 50 and older – to break down the number of activities and types of devices used to email, visit websites,...Read More

Online marketing is booming. According to statistics from eMarketer.com, the percentage share of online marketing dollars in the U.S. is expected to increase from 32% in 2013 to 37% in 2016, crowding out the share for traditional print advertising. For marketers, this trend implies that cross...Read More

Subscribers already engaged with your brand want more than advertisements. How can you establish personal connections with them, while inspiring them to keep the conversation going with each other? Do it with a digital newsletter. Take a look at the infographic below for stats based on...Read More

Spring is here and cleaning is in the minds of many. For years, I have heard that bleach is an important cleansing agent in Hispanic households. When visiting Latino households I regularly smell bleach in the kitchens and bathrooms. Using data from Experian Marketing Services’ Simmons...Read More

Did you know that 77 percent of adults on social networking sites have shown support for a product, a service, a company, etc., by becoming a fan, a friend or a follower? When asked why they did so, the number one reason given was to get a discount. In fact, 60 percent of those who followed a...Read More

If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on social networking and...Read More

Yesterday Marcus Tewksbury hosted Cross-channel campaign management, the second Webinar from The Digital Marketer Webinar Series. As Marcus noted, 2013 is the year that marketers are prioritizing cross-channel marketing integration. Throughout the Webinar he breaks down the barriers to success...Read More

Marketers realize that no matter the channel, organizations need to provide a consistent brand message, high level of service and customized offers. But executing on this strategy is easier said than done. According to a recent Experian QAS® study, 36 percent of U.S. organizations interact...Read More

Google’s rumored bid to acquire mobile instant messaging app Whatsapp for $1 billion is yet the latest evidence that this category of mobile apps is heating up as smartphone users flock to mobile IM and chat apps as an alternative means of communication. According to the first full...Read More

Customer segmentation projects command a significant commitment of time and resources to define and refine the ideal buying profile. To extract value from these profiles and optimize marketing performance, the segments must be effectively mapped to a CRM database and enhanced with demographic...Read More

Yesterday we kicked off The Digital Marketer Webinar Series, a three-parter hosted by Experian Marketing Services’ thought leaders and data experts, that took marketers through the key trends and insights from The 2013 Digital Marketer: Benchmark and Trend Report. Bill Tancer led the...Read More

With data and analytics proving to be a vital asset across business verticals today, it is becoming increasingly necessary for personnel to strengthen their analytical know-how. As a statistician, it gets me very excited to see the new found interest businesses are taking in data analysis. When...Read More

Holiday seems to be miles away, but let’s be honest, now’s the time to gather what we know about holiday 2012 so we can prepare for a successful holiday 2013. Experian Marketing Services Strategic Accounts team monitored the email activity of 40 brands (primarily multichannel...Read More

This year’s recently released 2013 Digital Marketer Report features interesting content on consumer behavior and demographics. Here’s an excerpt from the report: The proportion of children living in traditional married couple households stands at about 70 percent today. This is down...Read More

Mother’s Day is Sunday, May 12th. Are you ready to launch successful marketing campaigns? Use these recently released email data and metrics from Experian Marketing Services to help plan your 2013 Mother’s Day email campaigns.Key Mother’s Day trends Mother’s Day...Read More

Please enjoy this excerpt on the important topic of response attribution from the recently released 2013 Digital Marketer Report. One of the problems marketers face with today’s mass, digital, direct, mobile, social world is determining the value of each customer touch. Giving revenue...Read More

We have spent the last several months gathering data and uncovering insights marketers need to know for the upcoming year. We previously revealed excerpts from the report, and are now happy to announce that the learnings have been compiled and The 2013 Digital Marketer Report is here!Centered on...Read More

Two of the most frequently asked questions I get in email strategy meetings with clients are: What is the optimal frequency I should use to mail to my subscribers? Can my program increase frequency without negatively affecting my email list health? My answer always is, “How is your...Read More

Marketers are intimately familiar with the tried and true channels for reaching customers and many have even managed to fully integrate newer digital channels in their marketing plans. For those looking to take the next step, addressable television offers an additional and effective touchpoint...Read More

Due to an increase in IP listings as of the first of the year, there has been quite a lot of conversation lately around the Spamhaus blacklist. I would like to share with you, what I call the “five stages to recovery” after an email blacklisting. The key is to recognize that if you...Read More

The 2013 Digital Marketer Report is almost here. One section of the report includes key segments of the consumer landscape. In a previous post we looked at budget and luxury travelers and in this excerpt we focus on millennials – specifically tactics to target early adopter millennials...Read More

Mobile is one of the most dynamic aspects of marketing today. Understanding the way consumers use the Internet from their mobile devices is vital for any business to optimize its cross-channel marketing strategy. Experian Marketing Services announced Hitwise Mobile today, providing marketers...Read More

Marketers face a number of challenges in 2013 as consumer spending fluctuates with continued economic uncertainty. Experian Marketing Services will release the latest consumer retails trends, benchmarks and recommendations for marketers in its upcoming 2013 Digital Marketer Report. The report...Read More

Cross-channel marketing optimization requires allocating marketing investment for the biggest bang for the buck. In a world of isolated channels and passive media consumption, determining the return on investment for marketing dollars is relatively easy. However, in today’s cross-channel...Read More

It is no longer enough to utilize multiple channels, now marketers must unite their messages across those channels to create relevant experiences regardless of the customer’s channel or device preferences. In the upcoming Digital Marketer Report we explore this shift from multichannel...Read More

Maintaining a “local” focus on marketing communications can be extremely effective in order to create a sense of community and belonging, as well as drive in-store traffic to physical store locations. Many organizations, especially retailers, often send messages about store openings...Read More

It is no surprise that mobile usage has significantly jumped over the past year. In fact, according to a recent study by Litmus Email Analytics, mobile email opens have increased by 138 percent within the last 18 months, and each month those numbers continue the rise. However, the study...Read More

The 2013 Digital Marketer Report is almost here. In anticipation of its release, here’s an excerpt from the online display advertising section: Here’s what marketers and advertisers need in order to lay the groundwork for success in their online advertising campaigns:Solid audience...Read More

In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use search, and by applying insight into their behaviors and attitudes...Read More

We’re taking another look into the upcoming 2013 Digital Marketer Report. In this post our focus is on the data quality needs of multichannel marketers in order to connect with customers in relevant and meaningful ways: The multichannel environment is changing the way companies message...Read More

The upcoming 2013 Digital Marketer Report takes a look at key segments of the consumer landscape, including travelers. In this excerpt we highlight some of the differences between budget and luxury travelers: Travel and tourism marketers rely heavily on consumer research to better understand...Read More

In The 2013 Digital Marketer Report, coming soon, we take a look at cross-platform media planning. The report covers time spent using various media platforms, activities by device and the numbers of devices used for various activities. Here’s an excerpt on from the report on the...Read More

With 2012 behind us, we thought we’d recap the trends and stories of note from the past year. We saw a lot of new ideas being tested, such as symbols in subject lines, mobile-optimized emails and Facebook targeting, that all showed promise of moving from a trend to a standard.Pump up the...Read More

The 2013 Digital Marketer Report is coming soon and it’s chock full of analytical insight to help marketers maximize opportunities and ROI. Here’s an excerpt from the social section to help you get the most from your Facebook advertising and email marketing campaigns. Facebook has...Read More

In 2012, Experian Marketing Services looked at a new way of the scoring the value of Super Bowl ads in order to determine whether it makes sense for a brand to spend upwards of $4 million on a 30-second spot. We developed our own methodology for determining a brand’s lift in likelihood of...Read More

Bill Tancer, Experian Marketing Services’ head of global research, spoke to clients in NYC Tuesday at the first stop of this year’s Marketing Forward Tour. He started his presentation by noting that he’s “got the greatest job in the world” because he gets to sit...Read More

The 2012 holiday season brought with it a record number of marketing emails in our inboxes – according to Experian Marketing Services, the volume was 5% higher for this holiday season compared to 2011. One trend we couldn’t help but notice was the number of holiday gift guide emails...Read More

So the holidays are behind us right? Well not quite! With the holiday season still fresh in our mind Experian Marketing Services put together a recap presentation of what was learned during this past online holiday shopping season. We saw new purchasing channels, like online and mobile...Read More

Just because you CAN do something doesn’t make it right. I remember hearing this didactic phrase throughout my childhood from my parents, my teachers and even some of my friends. In fact, I’m sure most people can think back to some times in their lives (both personal and...Read More

Like all marketing channels, mobile requires some forethought before messages are sent. The more closely you tie each message to mobile’s unique strengths, the greater the likelihood of your success. Given its limited nature, mobile requires senders to quite literally choose every...Read More

Instagram, the popular online photo-sharing and social networking service, upset many loyal users last month when they controversially changed their terms of service. The ambiguous language additions led many to believe that Instagram would be allowed to sell members’ photos without their...Read More

Experian Marketing Services has released its last week of holiday insights for the 2012 holiday season.This week’s key findings: 2012 email performance for the holiday season saw a 5% increase in volume and a 21% increase in revenue compared to 2011. Open rates, transaction rates...Read More

There is no question that when used correctly text messaging can have a great positive impact on a brand’s relationship with their customers, not to mention the potential to drive significant incremental revenue in the process. Part of creating that positive relationship with customers...Read More

Big data is another trend for 2013. Big data is meaningful analysis based on a significant amount of information. This growing trend has a lot of interest. In fact, Gartner research recently predicted that businesses will spend $34 billion next year on big data. While there are many...Read More

ISPs determine inbox placement based on the reputation of the sender. Reputation can depend on a variety of factors, such as complaint rates (spam button), unknown user rates and spam trap hits. Your opt-out process could be affecting your reputation. This might sound counter-intuitive, but...Read More

A single customer view is an aggregated, consistent and holistic representation of the data known by an organization about its customers. While most businesses have been considering this strategy and working towards data integration for some time, the process is ongoing. There are several...Read More

The home stretch for the holidays is nearing as second wind for retailers is just starting as Experian Marketing Services analyzes the post-Christmas retail trend. Christmas Day 2012 saw a 27% increase in online traffic to the top 500 retail sites compared to 2011. The top retail sites received...Read More

Statistically significant is a phrase that many people throw around to add a little gravitas to their arguments, but I often wonder how many of these people actually understand what this phrase means. Some of the more frequent explanations I hear are that it means the p-value is small, or it...Read More

A customer-centric focus is something many businesses are working to achieve in 2013. The goal is to ensure customer loyalty and operate more efficiently, growing overall revenue. To achieve a customer-centric strategy, many businesses are looking to tailored marketing, one-to-one...Read More

Experian Marketing Services analyzed the top 1,000 search terms from Hitwise data for 2012 , and Facebook was the top-searched term overall in the US. This is the fourth year that the social networking Website has been the top search term overall, accounting for 4.13 percent of all searches,...Read More

Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless of the channel. Today, many businesses operate channels within siloed environments, segmenting information and interactions...Read More

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending December 15. The online traffic to the top 500 retail sites increased 8% for the period of December 9 – 15, compared to the same week in 2011...Read More

Businesses are entering strategic planning for 2013 and it is no surprise that data quality is among the top priorities. Data is playing a more important role in businesses as they use intelligence and analytics for planning, marketing and targeting consumers. There are several...Read More

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending December 8. The online traffic to the top 500 retail sites increased 5% for the period of December 2 – 8, compared to the same week in 2011...Read More

Experian Marketing Services has released its holiday insights for the week of December 2nd, 2012.This week’s key findings: More promotional mailings are being sent on weekends. The average weekend this holiday season had 43% promotional and 57% trigger campaigns. This past weekend, 47...Read More

Continuing the strong holiday push from this past holiday weekend online traffic on Cyber Monday increased 11% in 2012 versus 2011 as the top 500 retail sites received more than 206.8 million total US visits. So far this past Holiday week of online traffic from Thanksgiving Day to Cyber Monday...Read More

In today’s digital world, with instant comparisons between brands available at your fingertips, it is particularly important to cultivate and reward ‘loyal’ customers. Whether the program is based on points, miles, gift cards, credit cards, stamps or coupons, the goal of a...Read More

Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more than ever and among young adults, many of whom were not yet born when the first message was sent, texting is almost as common a mobile activity as...Read More

Experian Marketing Services has released its holiday insights for the week of November 18th, 2012This week’s key findings: Thanksgiving and Cyber Monday saw major increases in both online traffic and email volume. Thanksgiving Day online traffic increased 6% in 2012 versus 2011, and...Read More

Twitter has been around for quite some time, but as we move into the holiday season, we’ve been seeing Twitter used more in email campaigns, on Websites and via SMS. We thought we’d take a quick look at some statistics and trends around campaigns our clients have been sending, as...Read More

Thanksgiving Day online traffic increased 6% in 2012 versus 2011 as the top 500 retail sites received more than 192.5 million total US visits. So far this Holiday week of online traffic to the top retail sites is up 11% on average. Retail traffic also increased 43% on Thanksgiving Day 2012...Read More

Black Friday online traffic increased 7% in 2012 versus 2011 as the top 500 retail sites received more than 193.8 million total US visits. So far this Holiday week of online traffic to the top retail sites is up 10% on average. Online retail traffic was up 1% on Black Friday compared to...Read More

A few months ago, during a conversation with the Simmons team at Experian Marketing Services, we started talking about how Hispanics are influencing the mainstream.  Someone threw out the “salsa outsells ketchup” anecdote we’ve all heard, and we realized that it was time...Read More

In a couple of recent blog posts we highlighted some of the best practices to keep in mind when implementing an A/B test, as well as a common misuse of A/B testing that too many practitioners unfortunately employ when attempting to research a hypothesis. In this post we will...Read More

Today we released the newest Experian Marketing Services’ Consumer Expectation Index (CEI) analysis of the first half of 2012. As noted in the release, during the first six months of 2012 we reported that consumer optimism has reached an all-time high over the last four years...Read More

If you’re anything like me, you use your mobile devices so much you don’t even notice it. It’s second nature. So it’s not surprising that today’s consumers are spending increasingly more time on mobile devices to look for information, consume it and then share it...Read More

It is time for us to polish off our crystal ball and give our predictions straight from consumers’ fingertips for the hot products of the 2012 holiday season.Gadgets will reign across many ages Tablets including LeapPads, Tabeos, iPads, Kindles and others will continue to be a popular...Read More

While we all associate the color red with Valentine’s Day, the revenue generated during this holiday is indeed very green. According to a study by the National Retail Federation, this holiday generates nearly $18 billion for businesses, second only to Christmas. Similarly, in email...Read More

As a long time resident of Manhattan and now Brooklyn, I have been crushed by the devastation of Superstorm Sandy to my beloved state and outlying areas. While the storm was still raging, and even afterwards, as we all pick ourselves out of the ruins, marketers continued to work diligently as...Read More

  Earlier this year Experian Marketing Services surveyed marketers about their holiday marketing plans. We wanted to learn what successes they had with the marketing tactics they used last year and what their investment plans are for those tactics this holiday season. Here’s what we...Read More

Prior to Facebook’s earnings announcement last week about their explosive growth in mobile revenues, they launched a new ad unit called Mobile App Install Ads. Here are the top reasons this is interesting and important to advertisers: These new ads are a great way for companies who have...Read More

When talking about U.S. Hispanics, marketers seldom explore socioeconomic level as it relates to their attitudes and behaviors. For me this is a most interesting relationship because if, for example, Latinos hold cultural attitudes in the same esteem regardless of their social standing, then...Read More

Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or business. To give you...Read More

  The second presidential debate took place on Tuesday, Oct. 16th and both the Obama and Romney websites saw increases in total US visits the day after the second debate as Obama’s site saw a 41% increase and Romney’s site saw a 33% increase. Heading up to the debate the...Read More

The holiday season – a most wonderful time of the year for retailers – is underway and marketers are tweaking their campaigns for better customer engagement and enchantment. There are many channels in which to reach top customers and prospective customers, and the new holiday season...Read More

During last year’s Digital Marketer webinar, we correctly predicted the staying power of deep discounting. Since the beginning of this year, our Experian Consumer Expectation Index has shown a gradual improvement in consumer confidence in our economy. Checking in on value qualifiers such...Read More

  Experian Marketing Services, now in its second week of holiday trend reporting, has released its insights for the week of October 7th, 2012. This week the study finds: Led by a strong performance by multi-channel retailers, transaction rates, revenue per email and average order...Read More

One of the most common questions the Experian CheetahMail’s creative team is asked is: “How can I make my email stand out from the rest of the crowd?” One trend that is gaining popularity with our clients is the use of animation. Including an animation in an email, whether it...Read More

We have outlined three programs taken from our holiday marketing report that marketers can use this holiday season. As marketers embrace the upcoming holiday season, they must align themselves with the tools and insights to help identify their most valuable customers and target them with...Read More

With Experian Marketing Services, retailers can now keep their finger on the pulse of digital and online trends this holiday season. Each week, Experian provides its clients a summary of holiday trends spanning consumer insights, email marketing, social media trends and mobile marketing. This...Read More

  As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR...Read More

Thanksgiving may be just a few short weeks away, but there’s still time left to give your 2012 holiday email marketing campaigns a lift. By tapping into live email technology, you can optimize messages in real-time based on each recipient’s up-to-the-second time, location, device...Read More

Experian Marketing Services pinpoints rising social network sites in new study – Instagram and Pinterest lead the pack According to a new study by Experian Marketing Services, niche social networks significantly increased their market share of all visits to social sites, with...Read More

Google accounted for 65.28% of all U.S. searches conducted in the four weeks ending September 1, 2012. The combined Bing-powered search comprised 26.96% of searches for the month, with Yahoo! Search and Bing receiving 13.97% and 12.99%, respectively. The remaining 65 search engines [1] in the...Read More

Since the iPhone 5 went on sale last Friday, a look back at the search activity shows that the iPhone 5 announcement on September 12th caused US searches on the term “iPhone 5” to rank as the 8th most popular search query on the Internet that day. Last week, searches for iPhone 5...Read More

With the Democratic and Republican conventions behind us – the 2012 race to the White House is in high speed with pundits talking up the next big political viewing experience – the presidential debates. There is some ‘debate’ as to whether or not these match-ups are in...Read More

How email marketers can leverage Facebook Custom Audiences to amplify campaign reachLast week Facebook formally launched “Custom Audience” ads. The company also announced that Experian’s Alchemy Social was named as a Facebook Strategic Preferred Marketing Developer, the...Read More

 It’s a very commonly asked question: when it comes to digital marketing, what are the best performance factors to measure and analyze? More specifically, what are the key performance indicators (KPIs) an email marketer should put the most stock in? The truth is, there’s no...Read More

  In the early 1900s, Ford Motor Company revolutionized the automotive industry with the introduction of the assembly line. It was an innovation that opened the door to a more efficient system resulting in mass production and, ultimately, increased consumer demand. As markets and...Read More

Tests are always excellent tools to support any marketing decision, as they are often backed by data and figures. Developing a successful test strategy can help decision making and often bring to light clear and reliable answers where uncertainty previously existed. Utilizing insights from...Read More

Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased engagement. Here is a quick and easy reference...Read More

For professional athletes, it is essential to raise their profiles, establish personal brands and become more attractive to potential sponsors. In a previous post, we tracked online searches of the U.S. Olympic athletes to see who was in the race for online popularity during the Olympics. Now...Read More

For several years now marketers have told us “20XX is the year of mobile” or “this is the year mobile will take off.” Though no one has pinpointed the exact moment that mobile marketing did take off, it is clear customers are now interacting and responding to mobile more...Read More

Digital channels, mobile technology, expanded customer choice and legislative issues have all evolved faster in the last ten years than ever before, and companies have had to update their marketing practices to keep pace and keep customers engaged. This has been especially challenging in the...Read More

Fall is just around the corner. As the weather begins to cool, marketers are beginning to focus on the first holiday of the Fall season – Halloween. Experian CheetahMail has compiled trends from last year’s Halloween campaigns to help ensure this year’s campaigns are spook...Read More

I am often asked by clients for tips on how they can improve response to their email and mobile marketing efforts. I always tell them that a visually compelling email is not enough—you need a clearly constructed, engaging message. With more products and services competing for the...Read More

Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United States according to the U.S. Census, the challenge is more difficult than ever. With the proliferation of the Internet and mobile technology, today&rsquo...Read More

How do you effectively use social insight and make it actionable for marketing efforts while maintaining a seamless customer experience with the brand? As with many newer channels, social media teams often exist in their own silo of the marketing group. Theirs is a specialized skill set that...Read More

The 2012 London Summer Olympic Games closed with a tremendous party Sunday evening, but we couldn’t resist just one more friendly competition: of the beloved athletes who led the U.S. to the most medals at these games, which are the most searched? Over the past few weeks we have tracked...Read More

A friend mentioned the other day that he’d recently made a significant kitchen appliance purchase online with a large retailer, and the next week he received an email from the same retailer promoting the appliance for $300 less than what he paid for it. So he called customer services and...Read More

The London Olympics have proven to be a television must-see event with ratings that have reached and exceeded the expectations of the majority of advertisers. An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts. That translates to a 30% share of all...Read More

In a youth-obsessed world where fresh faces sell products, despite all efforts it’s a cruel reality that fashion models will eventually have to look for a new job. While they may try to self preserve with plastic surgery, Botox and laser treatments, let’s face it – they can...Read More

A prior blog post looked at the differences in the behavior of visitors to USA Track and Field (usatf.org), USA Swimming (usaswimming.org), and USA Basketball (usabasketball.com). In this post, we try to understand more about who these fans are and what makes them tick. The Olympic teams&rsquo...Read More

It’s Olympics time – the once-every-four-year period where all of the preparation and hype give way to the actual events.  Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game.  This got us thinking about...Read More

At Experian Marketing Services’ 2012 Digital Summit in Las Vegas last week, we heard from Rob Brosnan, a senior analyst at Forrester Research. Rob imparted some interesting information to the audience of more than 700, including the fact that by 2016 fully one-third of U.S. adults will...Read More

It’s late July and the TV ads have begun popping up as retailers scramble to engage parents and students during the lucrative back-to-school season. Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s...Read More

The Summer Olympics are coming to a screen near you. With a slew of viewing options including broadcast and cable television (NBC, NBC Sports Network, MSNBC, CNBC, and Bravo) and online video streaming (NBCOlympics.com) including live and full-event replays, consumers will have more than ample...Read More

As someone who likes to do various projects around the house, I learned a long time ago that it is important to have the right tools to get the job done. The problem is that too often we get comfortable with our favorite tools and don’t realize that the job could be easier if we use a...Read More

I’ve recently been getting questions from many direct mail marketers all wanting to know the same thing: What should I do about my undeliverable records? Typically 2% to 4% of records within input files for direct mail campaigns have deliverability issues. While these percents may seem...Read More

Identifying who your true customers are and understanding where growth opportunities exist are common questions businesses strive to answer. Axcess Financial, a respected leader in the sub-prime, underbanked and unbanked credit industry, needed help identifying the online behavior and...Read More

To be successful in the current digital landscape, marketers must go back to the basics and translate successful aspects of their current website in the mobile world. We aren’t commuting to work via hover boards like Marty McFly in “Back to the Future,” but he did get...Read More

Marketing companies are looking to build out their email database so they can maximize their reach when launching email campaigns. In fact, this goal was listed as one of the top resolutions for 2013, according to a ClickZ survey of marketers. However, it is important to remember to...Read More

Summer may be just around the corner, but it’s never too early to start planning your winter holiday campaigns. During Experian Marketing Services’ recent webinar, presenters Heather Dougherty, Director of Research, Consumer Insights, and Andy Werner, Strategic Account Lead, Cross...Read More

In any given week, a consumer moves seamlessly in and out of channels to research, find and buy products. In the infographic below we looked at three age groups – 18-34, 35-49 and 50 and older – to break down the number of activities and types of devices used to email, visit websites,...Read More

Online marketing is booming. According to statistics from eMarketer.com, the percentage share of online marketing dollars in the U.S. is expected to increase from 32% in 2013 to 37% in 2016, crowding out the share for traditional print advertising. For marketers, this trend implies that cross...Read More

Subscribers already engaged with your brand want more than advertisements. How can you establish personal connections with them, while inspiring them to keep the conversation going with each other? Do it with a digital newsletter. Take a look at the infographic below for stats based on...Read More

Spring is here and cleaning is in the minds of many. For years, I have heard that bleach is an important cleansing agent in Hispanic households. When visiting Latino households I regularly smell bleach in the kitchens and bathrooms. Using data from Experian Marketing Services’ Simmons...Read More

Did you know that 77 percent of adults on social networking sites have shown support for a product, a service, a company, etc., by becoming a fan, a friend or a follower? When asked why they did so, the number one reason given was to get a discount. In fact, 60 percent of those who followed a...Read More

If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on social networking and...Read More

Yesterday Marcus Tewksbury hosted Cross-channel campaign management, the second Webinar from The Digital Marketer Webinar Series. As Marcus noted, 2013 is the year that marketers are prioritizing cross-channel marketing integration. Throughout the Webinar he breaks down the barriers to success...Read More

Marketers realize that no matter the channel, organizations need to provide a consistent brand message, high level of service and customized offers. But executing on this strategy is easier said than done. According to a recent Experian QAS® study, 36 percent of U.S. organizations interact...Read More

Google’s rumored bid to acquire mobile instant messaging app Whatsapp for $1 billion is yet the latest evidence that this category of mobile apps is heating up as smartphone users flock to mobile IM and chat apps as an alternative means of communication. According to the first full...Read More

Customer segmentation projects command a significant commitment of time and resources to define and refine the ideal buying profile. To extract value from these profiles and optimize marketing performance, the segments must be effectively mapped to a CRM database and enhanced with demographic...Read More

Yesterday we kicked off The Digital Marketer Webinar Series, a three-parter hosted by Experian Marketing Services’ thought leaders and data experts, that took marketers through the key trends and insights from The 2013 Digital Marketer: Benchmark and Trend Report. Bill Tancer led the...Read More

With data and analytics proving to be a vital asset across business verticals today, it is becoming increasingly necessary for personnel to strengthen their analytical know-how. As a statistician, it gets me very excited to see the new found interest businesses are taking in data analysis. When...Read More

Holiday seems to be miles away, but let’s be honest, now’s the time to gather what we know about holiday 2012 so we can prepare for a successful holiday 2013. Experian Marketing Services Strategic Accounts team monitored the email activity of 40 brands (primarily multichannel...Read More

This year’s recently released 2013 Digital Marketer Report features interesting content on consumer behavior and demographics. Here’s an excerpt from the report: The proportion of children living in traditional married couple households stands at about 70 percent today. This is down...Read More

Mother’s Day is Sunday, May 12th. Are you ready to launch successful marketing campaigns? Use these recently released email data and metrics from Experian Marketing Services to help plan your 2013 Mother’s Day email campaigns.Key Mother’s Day trends Mother’s Day...Read More

Please enjoy this excerpt on the important topic of response attribution from the recently released 2013 Digital Marketer Report. One of the problems marketers face with today’s mass, digital, direct, mobile, social world is determining the value of each customer touch. Giving revenue...Read More

We have spent the last several months gathering data and uncovering insights marketers need to know for the upcoming year. We previously revealed excerpts from the report, and are now happy to announce that the learnings have been compiled and The 2013 Digital Marketer Report is here!Centered on...Read More

Two of the most frequently asked questions I get in email strategy meetings with clients are: What is the optimal frequency I should use to mail to my subscribers? Can my program increase frequency without negatively affecting my email list health? My answer always is, “How is your...Read More

Marketers are intimately familiar with the tried and true channels for reaching customers and many have even managed to fully integrate newer digital channels in their marketing plans. For those looking to take the next step, addressable television offers an additional and effective touchpoint...Read More

Due to an increase in IP listings as of the first of the year, there has been quite a lot of conversation lately around the Spamhaus blacklist. I would like to share with you, what I call the “five stages to recovery” after an email blacklisting. The key is to recognize that if you...Read More

The 2013 Digital Marketer Report is almost here. One section of the report includes key segments of the consumer landscape. In a previous post we looked at budget and luxury travelers and in this excerpt we focus on millennials – specifically tactics to target early adopter millennials...Read More

Mobile is one of the most dynamic aspects of marketing today. Understanding the way consumers use the Internet from their mobile devices is vital for any business to optimize its cross-channel marketing strategy. Experian Marketing Services announced Hitwise Mobile today, providing marketers...Read More

Marketers face a number of challenges in 2013 as consumer spending fluctuates with continued economic uncertainty. Experian Marketing Services will release the latest consumer retails trends, benchmarks and recommendations for marketers in its upcoming 2013 Digital Marketer Report. The report...Read More

Cross-channel marketing optimization requires allocating marketing investment for the biggest bang for the buck. In a world of isolated channels and passive media consumption, determining the return on investment for marketing dollars is relatively easy. However, in today’s cross-channel...Read More

It is no longer enough to utilize multiple channels, now marketers must unite their messages across those channels to create relevant experiences regardless of the customer’s channel or device preferences. In the upcoming Digital Marketer Report we explore this shift from multichannel...Read More

Maintaining a “local” focus on marketing communications can be extremely effective in order to create a sense of community and belonging, as well as drive in-store traffic to physical store locations. Many organizations, especially retailers, often send messages about store openings...Read More

It is no surprise that mobile usage has significantly jumped over the past year. In fact, according to a recent study by Litmus Email Analytics, mobile email opens have increased by 138 percent within the last 18 months, and each month those numbers continue the rise. However, the study...Read More

The 2013 Digital Marketer Report is almost here. In anticipation of its release, here’s an excerpt from the online display advertising section: Here’s what marketers and advertisers need in order to lay the groundwork for success in their online advertising campaigns:Solid audience...Read More

In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use search, and by applying insight into their behaviors and attitudes...Read More

We’re taking another look into the upcoming 2013 Digital Marketer Report. In this post our focus is on the data quality needs of multichannel marketers in order to connect with customers in relevant and meaningful ways: The multichannel environment is changing the way companies message...Read More

The upcoming 2013 Digital Marketer Report takes a look at key segments of the consumer landscape, including travelers. In this excerpt we highlight some of the differences between budget and luxury travelers: Travel and tourism marketers rely heavily on consumer research to better understand...Read More

In The 2013 Digital Marketer Report, coming soon, we take a look at cross-platform media planning. The report covers time spent using various media platforms, activities by device and the numbers of devices used for various activities. Here’s an excerpt on from the report on the...Read More

With 2012 behind us, we thought we’d recap the trends and stories of note from the past year. We saw a lot of new ideas being tested, such as symbols in subject lines, mobile-optimized emails and Facebook targeting, that all showed promise of moving from a trend to a standard.Pump up the...Read More

The 2013 Digital Marketer Report is coming soon and it’s chock full of analytical insight to help marketers maximize opportunities and ROI. Here’s an excerpt from the social section to help you get the most from your Facebook advertising and email marketing campaigns. Facebook has...Read More

In 2012, Experian Marketing Services looked at a new way of the scoring the value of Super Bowl ads in order to determine whether it makes sense for a brand to spend upwards of $4 million on a 30-second spot. We developed our own methodology for determining a brand’s lift in likelihood of...Read More

Bill Tancer, Experian Marketing Services’ head of global research, spoke to clients in NYC Tuesday at the first stop of this year’s Marketing Forward Tour. He started his presentation by noting that he’s “got the greatest job in the world” because he gets to sit...Read More

The 2012 holiday season brought with it a record number of marketing emails in our inboxes – according to Experian Marketing Services, the volume was 5% higher for this holiday season compared to 2011. One trend we couldn’t help but notice was the number of holiday gift guide emails...Read More

So the holidays are behind us right? Well not quite! With the holiday season still fresh in our mind Experian Marketing Services put together a recap presentation of what was learned during this past online holiday shopping season. We saw new purchasing channels, like online and mobile...Read More

Just because you CAN do something doesn’t make it right. I remember hearing this didactic phrase throughout my childhood from my parents, my teachers and even some of my friends. In fact, I’m sure most people can think back to some times in their lives (both personal and...Read More

Like all marketing channels, mobile requires some forethought before messages are sent. The more closely you tie each message to mobile’s unique strengths, the greater the likelihood of your success. Given its limited nature, mobile requires senders to quite literally choose every...Read More

Instagram, the popular online photo-sharing and social networking service, upset many loyal users last month when they controversially changed their terms of service. The ambiguous language additions led many to believe that Instagram would be allowed to sell members’ photos without their...Read More

Experian Marketing Services has released its last week of holiday insights for the 2012 holiday season.This week’s key findings: 2012 email performance for the holiday season saw a 5% increase in volume and a 21% increase in revenue compared to 2011. Open rates, transaction rates...Read More

There is no question that when used correctly text messaging can have a great positive impact on a brand’s relationship with their customers, not to mention the potential to drive significant incremental revenue in the process. Part of creating that positive relationship with customers...Read More

Big data is another trend for 2013. Big data is meaningful analysis based on a significant amount of information. This growing trend has a lot of interest. In fact, Gartner research recently predicted that businesses will spend $34 billion next year on big data. While there are many...Read More

ISPs determine inbox placement based on the reputation of the sender. Reputation can depend on a variety of factors, such as complaint rates (spam button), unknown user rates and spam trap hits. Your opt-out process could be affecting your reputation. This might sound counter-intuitive, but...Read More

A single customer view is an aggregated, consistent and holistic representation of the data known by an organization about its customers. While most businesses have been considering this strategy and working towards data integration for some time, the process is ongoing. There are several...Read More

The home stretch for the holidays is nearing as second wind for retailers is just starting as Experian Marketing Services analyzes the post-Christmas retail trend. Christmas Day 2012 saw a 27% increase in online traffic to the top 500 retail sites compared to 2011. The top retail sites received...Read More

Statistically significant is a phrase that many people throw around to add a little gravitas to their arguments, but I often wonder how many of these people actually understand what this phrase means. Some of the more frequent explanations I hear are that it means the p-value is small, or it...Read More

A customer-centric focus is something many businesses are working to achieve in 2013. The goal is to ensure customer loyalty and operate more efficiently, growing overall revenue. To achieve a customer-centric strategy, many businesses are looking to tailored marketing, one-to-one...Read More

Experian Marketing Services analyzed the top 1,000 search terms from Hitwise data for 2012 , and Facebook was the top-searched term overall in the US. This is the fourth year that the social networking Website has been the top search term overall, accounting for 4.13 percent of all searches,...Read More

Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless of the channel. Today, many businesses operate channels within siloed environments, segmenting information and interactions...Read More

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending December 15. The online traffic to the top 500 retail sites increased 8% for the period of December 9 – 15, compared to the same week in 2011...Read More

Businesses are entering strategic planning for 2013 and it is no surprise that data quality is among the top priorities. Data is playing a more important role in businesses as they use intelligence and analytics for planning, marketing and targeting consumers. There are several...Read More

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending December 8. The online traffic to the top 500 retail sites increased 5% for the period of December 2 – 8, compared to the same week in 2011...Read More

Experian Marketing Services has released its holiday insights for the week of December 2nd, 2012.This week’s key findings: More promotional mailings are being sent on weekends. The average weekend this holiday season had 43% promotional and 57% trigger campaigns. This past weekend, 47...Read More

Continuing the strong holiday push from this past holiday weekend online traffic on Cyber Monday increased 11% in 2012 versus 2011 as the top 500 retail sites received more than 206.8 million total US visits. So far this past Holiday week of online traffic from Thanksgiving Day to Cyber Monday...Read More

In today’s digital world, with instant comparisons between brands available at your fingertips, it is particularly important to cultivate and reward ‘loyal’ customers. Whether the program is based on points, miles, gift cards, credit cards, stamps or coupons, the goal of a...Read More

Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more than ever and among young adults, many of whom were not yet born when the first message was sent, texting is almost as common a mobile activity as...Read More

Experian Marketing Services has released its holiday insights for the week of November 18th, 2012This week’s key findings: Thanksgiving and Cyber Monday saw major increases in both online traffic and email volume. Thanksgiving Day online traffic increased 6% in 2012 versus 2011, and...Read More

Twitter has been around for quite some time, but as we move into the holiday season, we’ve been seeing Twitter used more in email campaigns, on Websites and via SMS. We thought we’d take a quick look at some statistics and trends around campaigns our clients have been sending, as...Read More

Thanksgiving Day online traffic increased 6% in 2012 versus 2011 as the top 500 retail sites received more than 192.5 million total US visits. So far this Holiday week of online traffic to the top retail sites is up 11% on average. Retail traffic also increased 43% on Thanksgiving Day 2012...Read More

Black Friday online traffic increased 7% in 2012 versus 2011 as the top 500 retail sites received more than 193.8 million total US visits. So far this Holiday week of online traffic to the top retail sites is up 10% on average. Online retail traffic was up 1% on Black Friday compared to...Read More

A few months ago, during a conversation with the Simmons team at Experian Marketing Services, we started talking about how Hispanics are influencing the mainstream.  Someone threw out the “salsa outsells ketchup” anecdote we’ve all heard, and we realized that it was time...Read More

In a couple of recent blog posts we highlighted some of the best practices to keep in mind when implementing an A/B test, as well as a common misuse of A/B testing that too many practitioners unfortunately employ when attempting to research a hypothesis. In this post we will...Read More

Today we released the newest Experian Marketing Services’ Consumer Expectation Index (CEI) analysis of the first half of 2012. As noted in the release, during the first six months of 2012 we reported that consumer optimism has reached an all-time high over the last four years...Read More

If you’re anything like me, you use your mobile devices so much you don’t even notice it. It’s second nature. So it’s not surprising that today’s consumers are spending increasingly more time on mobile devices to look for information, consume it and then share it...Read More

It is time for us to polish off our crystal ball and give our predictions straight from consumers’ fingertips for the hot products of the 2012 holiday season.Gadgets will reign across many ages Tablets including LeapPads, Tabeos, iPads, Kindles and others will continue to be a popular...Read More

While we all associate the color red with Valentine’s Day, the revenue generated during this holiday is indeed very green. According to a study by the National Retail Federation, this holiday generates nearly $18 billion for businesses, second only to Christmas. Similarly, in email...Read More

As a long time resident of Manhattan and now Brooklyn, I have been crushed by the devastation of Superstorm Sandy to my beloved state and outlying areas. While the storm was still raging, and even afterwards, as we all pick ourselves out of the ruins, marketers continued to work diligently as...Read More

  Earlier this year Experian Marketing Services surveyed marketers about their holiday marketing plans. We wanted to learn what successes they had with the marketing tactics they used last year and what their investment plans are for those tactics this holiday season. Here’s what we...Read More

Prior to Facebook’s earnings announcement last week about their explosive growth in mobile revenues, they launched a new ad unit called Mobile App Install Ads. Here are the top reasons this is interesting and important to advertisers: These new ads are a great way for companies who have...Read More

When talking about U.S. Hispanics, marketers seldom explore socioeconomic level as it relates to their attitudes and behaviors. For me this is a most interesting relationship because if, for example, Latinos hold cultural attitudes in the same esteem regardless of their social standing, then...Read More

Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or business. To give you...Read More

  The second presidential debate took place on Tuesday, Oct. 16th and both the Obama and Romney websites saw increases in total US visits the day after the second debate as Obama’s site saw a 41% increase and Romney’s site saw a 33% increase. Heading up to the debate the...Read More

The holiday season – a most wonderful time of the year for retailers – is underway and marketers are tweaking their campaigns for better customer engagement and enchantment. There are many channels in which to reach top customers and prospective customers, and the new holiday season...Read More

During last year’s Digital Marketer webinar, we correctly predicted the staying power of deep discounting. Since the beginning of this year, our Experian Consumer Expectation Index has shown a gradual improvement in consumer confidence in our economy. Checking in on value qualifiers such...Read More

  Experian Marketing Services, now in its second week of holiday trend reporting, has released its insights for the week of October 7th, 2012. This week the study finds: Led by a strong performance by multi-channel retailers, transaction rates, revenue per email and average order...Read More

One of the most common questions the Experian CheetahMail’s creative team is asked is: “How can I make my email stand out from the rest of the crowd?” One trend that is gaining popularity with our clients is the use of animation. Including an animation in an email, whether it...Read More

We have outlined three programs taken from our holiday marketing report that marketers can use this holiday season. As marketers embrace the upcoming holiday season, they must align themselves with the tools and insights to help identify their most valuable customers and target them with...Read More

With Experian Marketing Services, retailers can now keep their finger on the pulse of digital and online trends this holiday season. Each week, Experian provides its clients a summary of holiday trends spanning consumer insights, email marketing, social media trends and mobile marketing. This...Read More

  As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR...Read More

Thanksgiving may be just a few short weeks away, but there’s still time left to give your 2012 holiday email marketing campaigns a lift. By tapping into live email technology, you can optimize messages in real-time based on each recipient’s up-to-the-second time, location, device...Read More

Experian Marketing Services pinpoints rising social network sites in new study – Instagram and Pinterest lead the pack According to a new study by Experian Marketing Services, niche social networks significantly increased their market share of all visits to social sites, with...Read More

Google accounted for 65.28% of all U.S. searches conducted in the four weeks ending September 1, 2012. The combined Bing-powered search comprised 26.96% of searches for the month, with Yahoo! Search and Bing receiving 13.97% and 12.99%, respectively. The remaining 65 search engines [1] in the...Read More

Since the iPhone 5 went on sale last Friday, a look back at the search activity shows that the iPhone 5 announcement on September 12th caused US searches on the term “iPhone 5” to rank as the 8th most popular search query on the Internet that day. Last week, searches for iPhone 5...Read More

With the Democratic and Republican conventions behind us – the 2012 race to the White House is in high speed with pundits talking up the next big political viewing experience – the presidential debates. There is some ‘debate’ as to whether or not these match-ups are in...Read More

How email marketers can leverage Facebook Custom Audiences to amplify campaign reachLast week Facebook formally launched “Custom Audience” ads. The company also announced that Experian’s Alchemy Social was named as a Facebook Strategic Preferred Marketing Developer, the...Read More

 It’s a very commonly asked question: when it comes to digital marketing, what are the best performance factors to measure and analyze? More specifically, what are the key performance indicators (KPIs) an email marketer should put the most stock in? The truth is, there’s no...Read More

  In the early 1900s, Ford Motor Company revolutionized the automotive industry with the introduction of the assembly line. It was an innovation that opened the door to a more efficient system resulting in mass production and, ultimately, increased consumer demand. As markets and...Read More

Tests are always excellent tools to support any marketing decision, as they are often backed by data and figures. Developing a successful test strategy can help decision making and often bring to light clear and reliable answers where uncertainty previously existed. Utilizing insights from...Read More

Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased engagement. Here is a quick and easy reference...Read More

For professional athletes, it is essential to raise their profiles, establish personal brands and become more attractive to potential sponsors. In a previous post, we tracked online searches of the U.S. Olympic athletes to see who was in the race for online popularity during the Olympics. Now...Read More

For several years now marketers have told us “20XX is the year of mobile” or “this is the year mobile will take off.” Though no one has pinpointed the exact moment that mobile marketing did take off, it is clear customers are now interacting and responding to mobile more...Read More

Digital channels, mobile technology, expanded customer choice and legislative issues have all evolved faster in the last ten years than ever before, and companies have had to update their marketing practices to keep pace and keep customers engaged. This has been especially challenging in the...Read More

Fall is just around the corner. As the weather begins to cool, marketers are beginning to focus on the first holiday of the Fall season – Halloween. Experian CheetahMail has compiled trends from last year’s Halloween campaigns to help ensure this year’s campaigns are spook...Read More

I am often asked by clients for tips on how they can improve response to their email and mobile marketing efforts. I always tell them that a visually compelling email is not enough—you need a clearly constructed, engaging message. With more products and services competing for the...Read More

Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United States according to the U.S. Census, the challenge is more difficult than ever. With the proliferation of the Internet and mobile technology, today&rsquo...Read More

How do you effectively use social insight and make it actionable for marketing efforts while maintaining a seamless customer experience with the brand? As with many newer channels, social media teams often exist in their own silo of the marketing group. Theirs is a specialized skill set that...Read More

The 2012 London Summer Olympic Games closed with a tremendous party Sunday evening, but we couldn’t resist just one more friendly competition: of the beloved athletes who led the U.S. to the most medals at these games, which are the most searched? Over the past few weeks we have tracked...Read More

A friend mentioned the other day that he’d recently made a significant kitchen appliance purchase online with a large retailer, and the next week he received an email from the same retailer promoting the appliance for $300 less than what he paid for it. So he called customer services and...Read More

The London Olympics have proven to be a television must-see event with ratings that have reached and exceeded the expectations of the majority of advertisers. An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts. That translates to a 30% share of all...Read More

In a youth-obsessed world where fresh faces sell products, despite all efforts it’s a cruel reality that fashion models will eventually have to look for a new job. While they may try to self preserve with plastic surgery, Botox and laser treatments, let’s face it – they can...Read More

A prior blog post looked at the differences in the behavior of visitors to USA Track and Field (usatf.org), USA Swimming (usaswimming.org), and USA Basketball (usabasketball.com). In this post, we try to understand more about who these fans are and what makes them tick. The Olympic teams&rsquo...Read More

It’s Olympics time – the once-every-four-year period where all of the preparation and hype give way to the actual events.  Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game.  This got us thinking about...Read More

At Experian Marketing Services’ 2012 Digital Summit in Las Vegas last week, we heard from Rob Brosnan, a senior analyst at Forrester Research. Rob imparted some interesting information to the audience of more than 700, including the fact that by 2016 fully one-third of U.S. adults will...Read More

It’s late July and the TV ads have begun popping up as retailers scramble to engage parents and students during the lucrative back-to-school season. Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s...Read More

The Summer Olympics are coming to a screen near you. With a slew of viewing options including broadcast and cable television (NBC, NBC Sports Network, MSNBC, CNBC, and Bravo) and online video streaming (NBCOlympics.com) including live and full-event replays, consumers will have more than ample...Read More

As someone who likes to do various projects around the house, I learned a long time ago that it is important to have the right tools to get the job done. The problem is that too often we get comfortable with our favorite tools and don’t realize that the job could be easier if we use a...Read More

I’ve recently been getting questions from many direct mail marketers all wanting to know the same thing: What should I do about my undeliverable records? Typically 2% to 4% of records within input files for direct mail campaigns have deliverability issues. While these percents may seem...Read More

Identifying who your true customers are and understanding where growth opportunities exist are common questions businesses strive to answer. Axcess Financial, a respected leader in the sub-prime, underbanked and unbanked credit industry, needed help identifying the online behavior and...Read More

To be successful in the current digital landscape, marketers must go back to the basics and translate successful aspects of their current website in the mobile world. We aren’t commuting to work via hover boards like Marty McFly in “Back to the Future,” but he did get...Read More