Dec 01 2015 | Loyalty Management: Articles
According to recent research by Epsilon, 53% of millennials’ wallets are spent in retail stores. Brick-and-mortar, don’t panic! Shopping online will never replace the in-store experience for millennials. This target audience, like the majority of consumers, still prefers the &ldquo...Read More
Nov 30 2015 | Loyalty Management: Articles
With the advent of social, mobile and other emerging technologies, how do brands effectively improve the customer experience and engage their audiences in this challenging and very dynamic marketing environment? The commonality of existing and emerging communication technologies is the ...Read More
Nov 30 2015 | Loyalty Management: Articles
As CEO, Javier Flaim is responsible for the overall vision and strategic direction of the company – scaling and growing the Recyclebank behavior change platform by partnering with communities and brands to educate and encourage consumers to make smarter, more sustainable choices for a...Read More
Nov 29 2015 | Loyalty Management: Articles
Tom oversees the development of key relationships with both current and new Ansira clients. Prior to his current role, Tom was co-president and co-founder of predecessor company RAZOR, helping to build the agency to $300 million in capitalized billings in less than eight years.Prior to founding...Read More
Nov 01 2015 | Loyalty Management: Articles
Any organization providing products or services wants to be visible to its potential customers. It's important to give them the information they need in order to make a purchase decision. That's been marketing's mindset and focus for many many years. They've been extremely good at...Read More
Nov 01 2015 | Loyalty Management: Articles
As more marketers have focused on the Millennial Generation with efforts focused on capturing this cohort’s attentions and loyalty, major budgets are being planned in the mistaken belief that Millennials are less brand loyal than other age cohorts, and require additional attention to create...Read More
Sep 01 2015 | Loyalty Management: Articles
Once your event is over and everyone has gone home, your job isn’t finished.After all, an event’s ROI isn’t immediately measurable. It can take up to 10 weeks after the show for a prospect to take action. During this period, your ability to create touchpoints will determine...Read More
Aug 01 2015 | Loyalty Management: Articles
Brands have been using sweepstakes to drive lead generation ever since that first primitive marketer crawled out of the primordial ooze. And, just as marketers themselves evolved -- going from single-celled promotional protozoa to the sophisticated digital wizards of today -- so too did sweeps...Read More
Jun 01 2015 | Loyalty Management: Articles
To provide world-class service is always a challenge, primarily in the customer-facing industry where standards change frequently and the bar of excellence continues to rise at a rapid pace. I love using the adjective “world-class.” When one of our prospects asked, “How do you...Read More
Jun 01 2015 | Loyalty Management: Articles
Loyalty programs have flourished in many consumer-facing industries (e.g., Retail, Financial Services, Travel & Hospitality, etc.) for many years and the many benefits are quite obvious, including: increased long-term customer value, consumer satisfaction, and brand advocacy. The healthcare...Read More
Jun 01 2015 | Loyalty Management: Articles
The digital revolution is bringing a new set of challenges and opportunities for call centers. Like any other customer service occupation, call centers will need to keep up with current technological advances and metric-performance measures in order to stay competitive. Human interaction paired...Read More
Jun 01 2015 | Loyalty Management: Articles
Modern loyalty programs began in the travel industry, not to reward best customers, but to identify them.In the antediluvian 1980s, airlines did not know their customers by name; travel agents owned the customer relationship. Frequent flier programs offered rewards in exchange for the ability to...Read More
Dec 01 2015
According to recent research by Epsilon, 53% of millennials’ wallets are spent in retail stores. Brick-and-mortar, don’t panic! Shopping online will never replace the in-store experience for millennials. This target audience, like the majority of consumers, still prefers the &ldquo...Read More
Nov 30 2015
With the advent of social, mobile and other emerging technologies, how do brands effectively improve the customer experience and engage their audiences in this challenging and very dynamic marketing environment? The commonality of existing and emerging communication technologies is the ...Read More
Nov 30 2015
As CEO, Javier Flaim is responsible for the overall vision and strategic direction of the company – scaling and growing the Recyclebank behavior change platform by partnering with communities and brands to educate and encourage consumers to make smarter, more sustainable choices for a...Read More
Nov 29 2015
Tom oversees the development of key relationships with both current and new Ansira clients. Prior to his current role, Tom was co-president and co-founder of predecessor company RAZOR, helping to build the agency to $300 million in capitalized billings in less than eight years.Prior to founding...Read More
Nov 01 2015
Any organization providing products or services wants to be visible to its potential customers. It's important to give them the information they need in order to make a purchase decision. That's been marketing's mindset and focus for many many years. They've been extremely good at...Read More
Nov 01 2015
As more marketers have focused on the Millennial Generation with efforts focused on capturing this cohort’s attentions and loyalty, major budgets are being planned in the mistaken belief that Millennials are less brand loyal than other age cohorts, and require additional attention to create...Read More
Sep 01 2015
Once your event is over and everyone has gone home, your job isn’t finished.After all, an event’s ROI isn’t immediately measurable. It can take up to 10 weeks after the show for a prospect to take action. During this period, your ability to create touchpoints will determine...Read More
Aug 01 2015
Brands have been using sweepstakes to drive lead generation ever since that first primitive marketer crawled out of the primordial ooze. And, just as marketers themselves evolved -- going from single-celled promotional protozoa to the sophisticated digital wizards of today -- so too did sweeps...Read More
Jun 01 2015
To provide world-class service is always a challenge, primarily in the customer-facing industry where standards change frequently and the bar of excellence continues to rise at a rapid pace. I love using the adjective “world-class.” When one of our prospects asked, “How do you...Read More
Jun 01 2015
Loyalty programs have flourished in many consumer-facing industries (e.g., Retail, Financial Services, Travel & Hospitality, etc.) for many years and the many benefits are quite obvious, including: increased long-term customer value, consumer satisfaction, and brand advocacy. The healthcare...Read More
Jun 01 2015
The digital revolution is bringing a new set of challenges and opportunities for call centers. Like any other customer service occupation, call centers will need to keep up with current technological advances and metric-performance measures in order to stay competitive. Human interaction paired...Read More
Jun 01 2015
Modern loyalty programs began in the travel industry, not to reward best customers, but to identify them.In the antediluvian 1980s, airlines did not know their customers by name; travel agents owned the customer relationship. Frequent flier programs offered rewards in exchange for the ability to...Read More