Social media should be used to show your potential and existing customers that you care. What does it mean to care? Care is to pay serious attention or solicitude. As I have often professed, social media is a primary vehicle for brands to grow and strengthen relationships. I am sure you know this...Read More

Everyone always jumps onto Facebook and Twitter as one of their first social media activities. I recommend you think about blogging first. No other endeavor can be better to promote you or your brand as a subject matter expert. While I always say that building relationships are the most...Read More

It happens to all brands. They hit a moment when something effects their position and they do not know how to react. Something that potentially changes who they are and they are frozen, not sure what to say or how to act. Well take a lesson from “The Boss” – Bruce Springsteen....Read More

Last week, I explained the new Facebook and its importance (challenges and opportunities) for brands. This week, I would like to take this one step further. The question to ask is “how will people appreciate, engage, and interact with your brand’s Facebook page?” If you have...Read More

Do you know how to use Facebook to optimize your INTEGRATED social media/marketing strategy and plan? Are your driving MEASURABLE results? I have some recommendations. There was no shortage of coverage on Facebook’s changes for brands as of February 29, 2012. I won’t go through the...Read More

  What you say matters. Your voice is stronger than ever. And I think you should use it. Let me ask you a question … when you have a problem with a product or service, are you apt to share that experience on your Facebook page, tweet it out, or write a review/comment on a social...Read More

In honor of the release of “Wrecking Ball” from Bruce Springsteen and the East Street Band, here is a reprint of an article I wrote in early 2010 …(For maximum appreciation, play the instrumental beginning of The E Street Shuffle (live) and picture Bruce Springsteen in his...Read More

Social media should be used to show your potential and existing customers that you care. What does it mean to care? Care is to pay serious attention or solicitude. As I have often professed, social media is a primary vehicle for brands to grow and strengthen relationships. I am sure you know this...Read More

Everyone always jumps onto Facebook and Twitter as one of their first social media activities. I recommend you think about blogging first. No other endeavor can be better to promote you or your brand as a subject matter expert. While I always say that building relationships are the most...Read More

It happens to all brands. They hit a moment when something effects their position and they do not know how to react. Something that potentially changes who they are and they are frozen, not sure what to say or how to act. Well take a lesson from “The Boss” – Bruce Springsteen....Read More

Last week, I explained the new Facebook and its importance (challenges and opportunities) for brands. This week, I would like to take this one step further. The question to ask is “how will people appreciate, engage, and interact with your brand’s Facebook page?” If you have...Read More

Do you know how to use Facebook to optimize your INTEGRATED social media/marketing strategy and plan? Are your driving MEASURABLE results? I have some recommendations. There was no shortage of coverage on Facebook’s changes for brands as of February 29, 2012. I won’t go through the...Read More

  What you say matters. Your voice is stronger than ever. And I think you should use it. Let me ask you a question … when you have a problem with a product or service, are you apt to share that experience on your Facebook page, tweet it out, or write a review/comment on a social...Read More

In honor of the release of “Wrecking Ball” from Bruce Springsteen and the East Street Band, here is a reprint of an article I wrote in early 2010 …(For maximum appreciation, play the instrumental beginning of The E Street Shuffle (live) and picture Bruce Springsteen in his...Read More