Mar 21 2017 | Loyalty Today
Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than just the products or services they’re paying...Read More
Feb 02 2016 | Loyalty Today
Marketers across virtually every industry have turned to loyalty programs to help build their brands and drive consumer behaviors. Many succeed, others do not. Yet in the banking world, it seems more common for programs to struggle for efficacy and profitability. Why is that?WHAT’S...Read More
Jan 11 2016 | Loyalty Today
Referrals remain the lifeblood of growth for financial institutions, and banks are constantly looking for new tactics to boost referral numbers. Yet one valuable referral-building tool is probably already in your arsenal – you just might not be using it to its full potential yet...Read More
Dec 22 2015 | Loyalty Today
From banks to airlines, gas stations to retailers, businesses in virtually every industry have discovered the value a loyalty program can bring to their bottom line. Yet few in any industry are really confident that they know what actually works to engage program members. Cookie-cutter solutions...Read More
Nov 27 2015 | Loyalty Today
The holiday shopping season is upon us and, believe it or not, EMV is the gift that keeps on giving – for your rewards programs. Firstly, the chip-enabled credit and debit cards will be more secure against fraud to help protect your institution and your account holders. And secondly...Read More
Aug 01 2015 | Loyalty Management: Articles
Close, as the saying goes, only counts in horseshoes and hand grenades – and “close” certainly isn’t good enough when you’re assessing the success of a loyalty program in driving customer behaviors. That’s one of the clear messages that emerged from &ldquo...Read More
Jul 01 2015 | Loyalty Management: Articles
Everyone has that one friend or relative who just can’t get it right when it comes to gift giving. They bestow “gifts” that are impractical, useless or just plain unwanted. They may spend a lot on some gifts and cheap out on others. Their reputation for missing the gifting mark...Read More
Mar 21 2017
Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than just the products or services they’re paying...Read More
Feb 02 2016
Marketers across virtually every industry have turned to loyalty programs to help build their brands and drive consumer behaviors. Many succeed, others do not. Yet in the banking world, it seems more common for programs to struggle for efficacy and profitability. Why is that?WHAT’S...Read More
Jan 11 2016
Referrals remain the lifeblood of growth for financial institutions, and banks are constantly looking for new tactics to boost referral numbers. Yet one valuable referral-building tool is probably already in your arsenal – you just might not be using it to its full potential yet...Read More
Dec 22 2015
From banks to airlines, gas stations to retailers, businesses in virtually every industry have discovered the value a loyalty program can bring to their bottom line. Yet few in any industry are really confident that they know what actually works to engage program members. Cookie-cutter solutions...Read More
Nov 27 2015
The holiday shopping season is upon us and, believe it or not, EMV is the gift that keeps on giving – for your rewards programs. Firstly, the chip-enabled credit and debit cards will be more secure against fraud to help protect your institution and your account holders. And secondly...Read More
Aug 01 2015
Close, as the saying goes, only counts in horseshoes and hand grenades – and “close” certainly isn’t good enough when you’re assessing the success of a loyalty program in driving customer behaviors. That’s one of the clear messages that emerged from &ldquo...Read More
Jul 01 2015
Everyone has that one friend or relative who just can’t get it right when it comes to gift giving. They bestow “gifts” that are impractical, useless or just plain unwanted. They may spend a lot on some gifts and cheap out on others. Their reputation for missing the gifting mark...Read More