Sep 09 2015 | Loyalty Today
Below is a great example of why engagement and personalization is so important to your bottom line. As a member of an organization that understands in-the-moment engagement and communicating in the way your client, customer, or consumer needs and wants to received that communication...Read More
Jul 16 2014 | Loyalty Today
Underline Communications, a leader in customer experience-based relationship marketing, and Gold Mobile, an innovator of technologies that enable and enhance in-the-moment customer engagement, are introducing a joint offering designed to optimize the way companies digitally communicate with...Read More
Apr 14 2014 | Loyalty Today
In this day and age, where there are more mobile phones than people, it’s not enough to be mobile savvy. As Abhishek Agarwal mentions in his article, your site must be optimized and there are a few key elements that need to be kept in mind when doing so.The primary element is making the...Read More
Apr 09 2014 | Loyalty Today
While healthcare plans and providers scramble to align themselves with the requirements of the Affordable Care Act (ACA), many are seeking to leverage their investments into strategic health information technology (HIT) to gain efficiencies in multiple areas. Technology providers consulting...Read More
Mar 31 2014 | Loyalty Today
This week we take a look at mobile ordering. The 10 short articles below are from just the last two weeks. While a number of the bigger QSR’s are building these complex, mutli-million dollar platforms, mobile ordering has now also become an affordable option for those growing chains as...Read More
Mar 25 2014 | Loyalty Today
While I was at the Loyalty Expo presented by Loyalty 360 this past week I noticed one resounding theme. Companies that deal in healthcare, retail, consumer products, hospitality, food services, and even a company that fixes jet engines were all looking to better understand how they can engage...Read More
Mar 11 2014 | Loyalty Today
In this week’s suggested reading the numbers really add up. Last week, Goldman Sachs released their 7-year analysis on where M-commerce will be in 2018, documenting the hundreds of billions of dollars to be made from the rise of M-commerce. It’s time to ask yourself, “How do I...Read More
Mar 04 2014 | Loyalty Today
This week’s suggestion is a light and quick look at the top 5 stories from this year’s Mobile World Congress presented by Mobile World Live TV. As you will see in the video, technology may be changing, but the one constant is the focus on engagement. It starts with Facebook CEO Mark...Read More
Feb 24 2014 | Loyalty Today
Last week I mentioned that mobile is everything. I pointed out that if you have a retail establishment or a restaurant offering transactions, mobile was not an “if”, but a “when”. As you will see in this week’s article, mobile is everything because that is how...Read More
Feb 18 2014 | Loyalty Today
Mobile is the future of everything and the future of everything is mobile. Can I be any clearer than that? Also it’s not about the technology; it’s about how your audience engages with that technology. More importantly, it is about how you engage with your audience using mobile...Read More
Feb 11 2014 | Loyalty Today
According to new data from Michael Zimmerman’s hedge fund Prentice Capital, one-third of online shoppers now only use their mobile devices when shopping. With mCommerce sales trending, developing a mobile commerce web site is a must for retailers of all sizes. The reality is marketers must...Read More
Feb 05 2014 | Loyalty Today
Patient engagement today is often being used as a technology initiative, whether it be through a CRM or an integrated marketing campaign using traditional and digital means, or even with outbound surveys and risk assessments given to patients regarding their care. No matter how you slice it, it...Read More
Feb 04 2014 | Loyalty Today
Planning a successful event does not just hinge on which caterer you choose or picking the best venue. It’s also the overall experience you provide, when all these things come together, which your attendees and sponsors will remember. Whether you are planning a tradeshow, symposium, or...Read More
Jan 28 2014 | Loyalty Today
This week’s suggested reading provides insight on the power of engaging with your customers wherever they are. It also reiterates the reality that consumers are mobile and they are engaging with what they want, when they want and doing it all on their mobile device. The latest estimates...Read More
Jan 23 2014 | Loyalty Today
In an increasingly tech savvy world, mobile engagement is a crucial part of how you communicate will current and potential customers. When it comes to mobile engagement it’s all about understanding your audience and how your audience wants to be communicated to. Whether this audience be...Read More
Jan 21 2014 | Loyalty Today
In the last couple of years, mobile has emerged as an integral part of most everyone’s marketing plan and a larger number of marketers have finally adopted it as part of their strategy to success. 2013 showed us that customers are checking out your business via their mobile devices, with...Read More
Jan 07 2014 | Loyalty Today
Happy 2014! This week’s suggested reading is an informative snap shot of 50 amazing facts about mobile.Everyone knows the classic line from the Kevin Costner movie, Field of Dreams. The story line claims that if you build it, they will come. Well I am here to tell you that isn’t true....Read More
Dec 31 2013 | Loyalty Today
Happy (early) New Year! I have one question for you. Are you ready? Are you ready for the shift in how people purchase? Over the last year I have pointed out ad nauseam that for your business to grow and make money, you need to have a mobile commerce presence. This past March, ComScore Inc. said...Read More
Dec 11 2013 | Loyalty Today
This week, with the Super Bowl around the corner and spring & summer preparations soon to start, our suggested reading focuses on hospitality and mobile. In other words, how the power of mobile engagement is bringing more dollars to the businesses smart enough to recognize that they need to...Read More
Dec 10 2013 | Loyalty Today
According to Webcertain, as of August 2013 close to 20% of global internet traffic comes from mobile devices[i]. More importantly, the percentage of mobile traffic has been more than doubling every year since the idea of the mobile web became a “thing.” Luke Wroblewski, CEO and Co...Read More
Dec 03 2013 | Loyalty Today
About three years ago I came to a company that was known for their expertise in lifestyle engagement. Over the years I have been able to gain a keen understanding of in-the-moment persuasion and how to influence human-to-technology interaction. This week’s suggested reading focuses on the...Read More
Nov 26 2013 | Loyalty Today
The old adage “numbers don’t lie” remains true as shown in this week’s suggested reading. 2 and 2 always equal 4, there is no what if, or imagine that. Jim Yu’s article discusses the growth of mobile and how quickly the amount of dollars spent on it is...Read More
Nov 19 2013 | Loyalty Today
They say pictures are worth a thousand words. Below I’ve painted, using a chart or two, where mobile commerce is and where it is going. This week’s suggested reading includes an array of charts which resoundingly depict the Billions of dollars which will be achieved as mobile commerce...Read More
Nov 12 2013 | Loyalty Today
When it comes to doing business, regardless of what sector you’re in, the rules are always evolving. Advancements in technology can make these changes even more jarring. The most important thing when faced with a change is to understand what is happening and, as a business owner, make sure...Read More
Nov 05 2013 | Loyalty Today
This week we take a look at the power of mobile in the healthcare industry. “Top 5 Reasons the Future of Healthcare Will Be Mobile” discusses the evolution of the mobile phone and how these phones will propel us and our healthcare providers into a new dimension that allows...Read More
Oct 22 2013 | Loyalty Today
Questions Inspire New ThinkingThe single most efficient way to trigger innovative thinking is by simply asking a question. These are questions that you can ask of others, or (more importantly) questions that you can ask of yourself. By asking a question, you stimulate new and...Read More
Oct 15 2013 | Loyalty Today
This week’s article is an insightful look at how mobile is changing the game of publishing.As a “mobile” company, we have been beating the drum trying to educate publishers on the need to embrace mobile. It is a powerful tool for the world of publishing. Mobile is where the new...Read More
Oct 15 2013 | Loyalty Today
Helping the HelpersTraditionally, marketing departments have been excellent at communicating to consumers the benefits and emotional connections between organizational brands and their respective customers. They have used powerful statements to share endearing imagery. Without a doubt, the degree...Read More
Oct 11 2013 | Loyalty Today
From Gizmodo to the Verge, smart watches are 2013’s most discussed “new” technology (As long as you forget Microsoft’s SPOT Watches). Apple, Samsung, Google, LG, Jawbone, and every other electronics company are quickly realizing that wearable devices with smartphone-esque...Read More
Oct 08 2013 | Loyalty Today
In the beginning, mobile engagement was all about that zero moment. The key was to understand how human behavior related to technology in-the-moment. Once you were able to master this engagement, you owned that moment and where to take that engagement. Over the last few years “mobile...Read More
Sep 24 2013 | Loyalty Today
This article was written by Gary Pollack
As we have established ad nauseam, including a mobile strategy in your mobile business plan is not an if, but a when. It’s all about the experience. In a nutshell, the experience a customer has on your mobile site will...Read More
Sep 18 2013 | Loyalty Today
This article was written by Charlie Garland
Want to improve your business results? One of the best ways to do so is by innovating your business model. While this may sound daunting at first, you should realize that all it takes is a small tweak to make a big improvement in your...Read More
Sep 17 2013 | Loyalty Today
By Gary Pollack
With 15.2% of North American web traffic coming from mobile phones[1], companies can no longer defer creating their mobile engagement strategy. For many consumers, a bad mobile site or experience is likely to turn them away–towards competitors; 40% according to Compuware...Read More
Sep 10 2013 | Loyalty Today
As access to mobile technology increases, more and more people are using their mobile devices to search for information, to transact, and to socially interact. According to Search Engine Watch, of the 6.8 billion people on the planet, 5.1 billion own a cell phone. Not only are these people...Read More
Aug 27 2013 | Loyalty Today
As a professional dedicated to providing lifestyle engagements, I have found that there are a few steadfast secrets that can put companies on the road to success. When technology changes faster than a fireman heading to a fire, how do you keep up?
How about going back to the basics? One of the...Read More
Aug 20 2013 | Loyalty Today
People are moving to their phones to shop. Let me say that again. People are moving to their phones to shop! Should I repeat that in case anyone missed it?
This week’s suggested reading examines poignant statistical data on how an increased number of people today are shopping on a mobile...Read More
Aug 16 2013 | Loyalty Today
Change is Coming to Traditional Business Models, Whether We Like it or Not
Accelerating changes in the global economy are creating extreme pressures on business leaders to respond with improved strategic plans and actions of their own. These improvements imply changes in the fundamental...Read More
Aug 14 2013 | Loyalty Today
With Apple boasting of over 50 billion downloaded apps[1] and Starbucks processing over 10% of their U.S. transactions[2] through their mobile apps, it should come as no surprise that one of the leading GMOOT (Get Me One Of Those) buzzwords across all of the industries is mobile apps....Read More
Aug 13 2013 | Loyalty Today
Pictures tend to speak much louder than words. This week’s suggested reading, an infographic by Mobile Payments Today, discusses the growing influence of mobile payments. The message here is clear; it’s not should you consider a mobile presence to engage with your...Read More
Aug 06 2013 | Loyalty Today
As web-enabled phones become more prominent, consumers are using them to do more and more, including mobile ordering and payments. Based on their own records, Ayden, a payments processing company, found that consumers are using their mobile phones for 15% of transactions (excluding digital...Read More
Aug 05 2013 | Loyalty Today
While writing a blog comparing and contrasting the differences between, mobile websites and mobile apps, I came across the realization that many terms used in regards to either, are often confusing and rather ambiguous. Since both of these compromise the only methods for displaying content on...Read More
Aug 02 2013 | Loyalty Today
The importance of having a mobile website has skyrocketed in recent years due to the prevalence of users browsing the web with smartphones and tablets. According to a study by KPCB, a Silicon Valley venture capital firm, 15% of global Internet traffic is made up by mobile users, with a...Read More
Jul 30 2013 | Loyalty Today
With coupons, loyalty points, and gift cards making up more than $165 billion in purchasing power, it’s only natural for companies to want to digitize these tools to take advantage of the mobile market. However, if businesses think that they can copy their same model and add only a...Read More
Jul 10 2013 | Loyalty Today
Disruption is a popular term these days, especially in regards to business model innovation. Thanks to profound advances in both technology and the strategic insights to optimally exploit it, conventional advertising is being disrupted in such a way that brands are able to reap increased value...Read More
Jul 09 2013 | Loyalty Today
This week’s recommendation is a video from mobile expert R.J. Taylor, discussing how brands should align their efforts to command a more mobile consumer mindshare. As customers transfer their online activities to mobile devices, the obstacle for brands is not just to be mobile, but...Read More
Jul 03 2013 | Loyalty Today
In this week’s suggested reading by Bryan Meszaros, he asks whether mobile is a “true friend or [an] invulnerable foe.” The answer is that it can be both. Mobile marketing is not only beneficial, but also an integral part of the future for brick and mortar businesses. Without...Read More
Jul 02 2013 | Loyalty Today
When it comes to engagement the plethora of devices and services available can only go so far. It is the human aspect, that 1:1 connection, which allows companies and consumers to begin a valuable dialogue and become integral to each other’s lives.Engagement services should go beyond the...Read More
Apr 03 2013 | Loyalty Today
Okay you knew you need a mobile website, and you were sold on allowing your web developer or a non-mobile provider to build a small version for your cell phone, or even worse you allow the phones just to go to your website without even any scaling. We’ll not only could you be providing a...Read More
Mar 25 2013 | Loyalty Today
In life as in business, there are a few no-brainer concepts that make dollars and sense (Pun intended). Taking the mobile plunge is no longer just a marketing ploy it is the way to reach new customers in the momement and transact with them, while you reward and retain them. The article below is...Read More
Jan 07 2013 | Loyalty Today
How the years fly by! In the mobile and payment industries, a month is a year in “normal” earth time. So based on this rapid and ever changing mobile payments market, I have tried to capture that “pace” in the 2013 predictions. I hope you enjoy and whether you agree or...Read More
Oct 02 2012 | Loyalty Today
This week I have five articles for you. We all know appending mobile to your existing brand strategies is simply no longer an “if” but a “when” and “how”. Get in the game now before you lose out on valuable time with your customers. Here are my top three...Read More
Sep 27 2012 | Loyalty Today
Convincing management of the need for a social media strategy and its implementation can be hard enough as it is, but when that strategy also needs the direct support of the employees through their accounts it can be even harder to implement. Employee’s social media accounts for a number...Read More
Sep 18 2012 | Loyalty Today
I’m back with thoughts on the 0 moment. I’ve discussed it in the past-and how you can use the 0 moment to capture the 1.3 trillion estimated dollars that will be spent on mobile purchases. Many of us have read the statistics detailing just how many shoppers utilize their mobile...Read More
Sep 18 2012 | Loyalty Today
The Principles of Community Behavior and Motivation are fairly well understood and transcend many cultures and continents. Most humans have a need and desire to “belong”…to a family, team, and community unit….whether it be Facebook or a local town club. The big...Read More
Sep 09 2015
Below is a great example of why engagement and personalization is so important to your bottom line. As a member of an organization that understands in-the-moment engagement and communicating in the way your client, customer, or consumer needs and wants to received that communication...Read More
Jul 16 2014
Underline Communications, a leader in customer experience-based relationship marketing, and Gold Mobile, an innovator of technologies that enable and enhance in-the-moment customer engagement, are introducing a joint offering designed to optimize the way companies digitally communicate with...Read More
Apr 14 2014
In this day and age, where there are more mobile phones than people, it’s not enough to be mobile savvy. As Abhishek Agarwal mentions in his article, your site must be optimized and there are a few key elements that need to be kept in mind when doing so.The primary element is making the...Read More
Apr 09 2014
While healthcare plans and providers scramble to align themselves with the requirements of the Affordable Care Act (ACA), many are seeking to leverage their investments into strategic health information technology (HIT) to gain efficiencies in multiple areas. Technology providers consulting...Read More
Mar 31 2014
This week we take a look at mobile ordering. The 10 short articles below are from just the last two weeks. While a number of the bigger QSR’s are building these complex, mutli-million dollar platforms, mobile ordering has now also become an affordable option for those growing chains as...Read More
Mar 25 2014
While I was at the Loyalty Expo presented by Loyalty 360 this past week I noticed one resounding theme. Companies that deal in healthcare, retail, consumer products, hospitality, food services, and even a company that fixes jet engines were all looking to better understand how they can engage...Read More
Mar 11 2014
In this week’s suggested reading the numbers really add up. Last week, Goldman Sachs released their 7-year analysis on where M-commerce will be in 2018, documenting the hundreds of billions of dollars to be made from the rise of M-commerce. It’s time to ask yourself, “How do I...Read More
Mar 04 2014
This week’s suggestion is a light and quick look at the top 5 stories from this year’s Mobile World Congress presented by Mobile World Live TV. As you will see in the video, technology may be changing, but the one constant is the focus on engagement. It starts with Facebook CEO Mark...Read More
Feb 24 2014
Last week I mentioned that mobile is everything. I pointed out that if you have a retail establishment or a restaurant offering transactions, mobile was not an “if”, but a “when”. As you will see in this week’s article, mobile is everything because that is how...Read More
Feb 18 2014
Mobile is the future of everything and the future of everything is mobile. Can I be any clearer than that? Also it’s not about the technology; it’s about how your audience engages with that technology. More importantly, it is about how you engage with your audience using mobile...Read More
Feb 11 2014
According to new data from Michael Zimmerman’s hedge fund Prentice Capital, one-third of online shoppers now only use their mobile devices when shopping. With mCommerce sales trending, developing a mobile commerce web site is a must for retailers of all sizes. The reality is marketers must...Read More
Feb 05 2014
Patient engagement today is often being used as a technology initiative, whether it be through a CRM or an integrated marketing campaign using traditional and digital means, or even with outbound surveys and risk assessments given to patients regarding their care. No matter how you slice it, it...Read More
Feb 04 2014
Planning a successful event does not just hinge on which caterer you choose or picking the best venue. It’s also the overall experience you provide, when all these things come together, which your attendees and sponsors will remember. Whether you are planning a tradeshow, symposium, or...Read More
Jan 28 2014
This week’s suggested reading provides insight on the power of engaging with your customers wherever they are. It also reiterates the reality that consumers are mobile and they are engaging with what they want, when they want and doing it all on their mobile device. The latest estimates...Read More
Jan 23 2014
In an increasingly tech savvy world, mobile engagement is a crucial part of how you communicate will current and potential customers. When it comes to mobile engagement it’s all about understanding your audience and how your audience wants to be communicated to. Whether this audience be...Read More
Jan 21 2014
In the last couple of years, mobile has emerged as an integral part of most everyone’s marketing plan and a larger number of marketers have finally adopted it as part of their strategy to success. 2013 showed us that customers are checking out your business via their mobile devices, with...Read More
Jan 07 2014
Happy 2014! This week’s suggested reading is an informative snap shot of 50 amazing facts about mobile.Everyone knows the classic line from the Kevin Costner movie, Field of Dreams. The story line claims that if you build it, they will come. Well I am here to tell you that isn’t true....Read More
Dec 31 2013
Happy (early) New Year! I have one question for you. Are you ready? Are you ready for the shift in how people purchase? Over the last year I have pointed out ad nauseam that for your business to grow and make money, you need to have a mobile commerce presence. This past March, ComScore Inc. said...Read More
Dec 11 2013
This week, with the Super Bowl around the corner and spring & summer preparations soon to start, our suggested reading focuses on hospitality and mobile. In other words, how the power of mobile engagement is bringing more dollars to the businesses smart enough to recognize that they need to...Read More
Dec 10 2013
According to Webcertain, as of August 2013 close to 20% of global internet traffic comes from mobile devices[i]. More importantly, the percentage of mobile traffic has been more than doubling every year since the idea of the mobile web became a “thing.” Luke Wroblewski, CEO and Co...Read More
Dec 03 2013
About three years ago I came to a company that was known for their expertise in lifestyle engagement. Over the years I have been able to gain a keen understanding of in-the-moment persuasion and how to influence human-to-technology interaction. This week’s suggested reading focuses on the...Read More
Nov 26 2013
The old adage “numbers don’t lie” remains true as shown in this week’s suggested reading. 2 and 2 always equal 4, there is no what if, or imagine that. Jim Yu’s article discusses the growth of mobile and how quickly the amount of dollars spent on it is...Read More
Nov 19 2013
They say pictures are worth a thousand words. Below I’ve painted, using a chart or two, where mobile commerce is and where it is going. This week’s suggested reading includes an array of charts which resoundingly depict the Billions of dollars which will be achieved as mobile commerce...Read More
Nov 12 2013
When it comes to doing business, regardless of what sector you’re in, the rules are always evolving. Advancements in technology can make these changes even more jarring. The most important thing when faced with a change is to understand what is happening and, as a business owner, make sure...Read More
Nov 05 2013
This week we take a look at the power of mobile in the healthcare industry. “Top 5 Reasons the Future of Healthcare Will Be Mobile” discusses the evolution of the mobile phone and how these phones will propel us and our healthcare providers into a new dimension that allows...Read More
Oct 22 2013
Questions Inspire New ThinkingThe single most efficient way to trigger innovative thinking is by simply asking a question. These are questions that you can ask of others, or (more importantly) questions that you can ask of yourself. By asking a question, you stimulate new and...Read More
Oct 15 2013
This week’s article is an insightful look at how mobile is changing the game of publishing.As a “mobile” company, we have been beating the drum trying to educate publishers on the need to embrace mobile. It is a powerful tool for the world of publishing. Mobile is where the new...Read More
Oct 15 2013
Helping the HelpersTraditionally, marketing departments have been excellent at communicating to consumers the benefits and emotional connections between organizational brands and their respective customers. They have used powerful statements to share endearing imagery. Without a doubt, the degree...Read More
Oct 11 2013
From Gizmodo to the Verge, smart watches are 2013’s most discussed “new” technology (As long as you forget Microsoft’s SPOT Watches). Apple, Samsung, Google, LG, Jawbone, and every other electronics company are quickly realizing that wearable devices with smartphone-esque...Read More
Oct 08 2013
In the beginning, mobile engagement was all about that zero moment. The key was to understand how human behavior related to technology in-the-moment. Once you were able to master this engagement, you owned that moment and where to take that engagement. Over the last few years “mobile...Read More
Sep 24 2013
This article was written by Gary Pollack
As we have established ad nauseam, including a mobile strategy in your mobile business plan is not an if, but a when. It’s all about the experience. In a nutshell, the experience a customer has on your mobile site will...Read More
Sep 18 2013
This article was written by Charlie Garland
Want to improve your business results? One of the best ways to do so is by innovating your business model. While this may sound daunting at first, you should realize that all it takes is a small tweak to make a big improvement in your...Read More
Sep 17 2013
By Gary Pollack
With 15.2% of North American web traffic coming from mobile phones[1], companies can no longer defer creating their mobile engagement strategy. For many consumers, a bad mobile site or experience is likely to turn them away–towards competitors; 40% according to Compuware...Read More
Sep 10 2013
As access to mobile technology increases, more and more people are using their mobile devices to search for information, to transact, and to socially interact. According to Search Engine Watch, of the 6.8 billion people on the planet, 5.1 billion own a cell phone. Not only are these people...Read More
Aug 27 2013
As a professional dedicated to providing lifestyle engagements, I have found that there are a few steadfast secrets that can put companies on the road to success. When technology changes faster than a fireman heading to a fire, how do you keep up?
How about going back to the basics? One of the...Read More
Aug 20 2013
People are moving to their phones to shop. Let me say that again. People are moving to their phones to shop! Should I repeat that in case anyone missed it?
This week’s suggested reading examines poignant statistical data on how an increased number of people today are shopping on a mobile...Read More
Aug 16 2013
Change is Coming to Traditional Business Models, Whether We Like it or Not
Accelerating changes in the global economy are creating extreme pressures on business leaders to respond with improved strategic plans and actions of their own. These improvements imply changes in the fundamental...Read More
Aug 14 2013
With Apple boasting of over 50 billion downloaded apps[1] and Starbucks processing over 10% of their U.S. transactions[2] through their mobile apps, it should come as no surprise that one of the leading GMOOT (Get Me One Of Those) buzzwords across all of the industries is mobile apps....Read More
Aug 13 2013
Pictures tend to speak much louder than words. This week’s suggested reading, an infographic by Mobile Payments Today, discusses the growing influence of mobile payments. The message here is clear; it’s not should you consider a mobile presence to engage with your...Read More
Aug 06 2013
As web-enabled phones become more prominent, consumers are using them to do more and more, including mobile ordering and payments. Based on their own records, Ayden, a payments processing company, found that consumers are using their mobile phones for 15% of transactions (excluding digital...Read More
Aug 05 2013
While writing a blog comparing and contrasting the differences between, mobile websites and mobile apps, I came across the realization that many terms used in regards to either, are often confusing and rather ambiguous. Since both of these compromise the only methods for displaying content on...Read More
Aug 02 2013
The importance of having a mobile website has skyrocketed in recent years due to the prevalence of users browsing the web with smartphones and tablets. According to a study by KPCB, a Silicon Valley venture capital firm, 15% of global Internet traffic is made up by mobile users, with a...Read More
Jul 30 2013
With coupons, loyalty points, and gift cards making up more than $165 billion in purchasing power, it’s only natural for companies to want to digitize these tools to take advantage of the mobile market. However, if businesses think that they can copy their same model and add only a...Read More
Jul 10 2013
Disruption is a popular term these days, especially in regards to business model innovation. Thanks to profound advances in both technology and the strategic insights to optimally exploit it, conventional advertising is being disrupted in such a way that brands are able to reap increased value...Read More
Jul 09 2013
This week’s recommendation is a video from mobile expert R.J. Taylor, discussing how brands should align their efforts to command a more mobile consumer mindshare. As customers transfer their online activities to mobile devices, the obstacle for brands is not just to be mobile, but...Read More
Jul 03 2013
In this week’s suggested reading by Bryan Meszaros, he asks whether mobile is a “true friend or [an] invulnerable foe.” The answer is that it can be both. Mobile marketing is not only beneficial, but also an integral part of the future for brick and mortar businesses. Without...Read More
Jul 02 2013
When it comes to engagement the plethora of devices and services available can only go so far. It is the human aspect, that 1:1 connection, which allows companies and consumers to begin a valuable dialogue and become integral to each other’s lives.Engagement services should go beyond the...Read More
Apr 03 2013
Okay you knew you need a mobile website, and you were sold on allowing your web developer or a non-mobile provider to build a small version for your cell phone, or even worse you allow the phones just to go to your website without even any scaling. We’ll not only could you be providing a...Read More
Mar 25 2013
In life as in business, there are a few no-brainer concepts that make dollars and sense (Pun intended). Taking the mobile plunge is no longer just a marketing ploy it is the way to reach new customers in the momement and transact with them, while you reward and retain them. The article below is...Read More
Jan 07 2013
How the years fly by! In the mobile and payment industries, a month is a year in “normal” earth time. So based on this rapid and ever changing mobile payments market, I have tried to capture that “pace” in the 2013 predictions. I hope you enjoy and whether you agree or...Read More
Oct 02 2012
This week I have five articles for you. We all know appending mobile to your existing brand strategies is simply no longer an “if” but a “when” and “how”. Get in the game now before you lose out on valuable time with your customers. Here are my top three...Read More
Sep 27 2012
Convincing management of the need for a social media strategy and its implementation can be hard enough as it is, but when that strategy also needs the direct support of the employees through their accounts it can be even harder to implement. Employee’s social media accounts for a number...Read More
Sep 18 2012
I’m back with thoughts on the 0 moment. I’ve discussed it in the past-and how you can use the 0 moment to capture the 1.3 trillion estimated dollars that will be spent on mobile purchases. Many of us have read the statistics detailing just how many shoppers utilize their mobile...Read More
Sep 18 2012
The Principles of Community Behavior and Motivation are fairly well understood and transcend many cultures and continents. Most humans have a need and desire to “belong”…to a family, team, and community unit….whether it be Facebook or a local town club. The big...Read More