Feb 01 2015 | Loyalty Management: Articles
In the article I wrote back in the summer,Increasing your business and brand equity by marketing in the moment of truth, I discussed the strategy of marketing to consumers in their moment of truth and how content plays a vital role. While content is key in the planning and execution of this...Read More
Aug 29 2014 | Loyalty Today
Gaining a customer’s loyalty is crucial to a brand’s success. And having a brand that meets your needs and that you love and understand is something most shoppers want. Like I said recently in Loyalty360, Norm, Cliff and friends were loyal to Cheers not only because everyone knew...Read More
Aug 29 2014
Gaining a customer’s loyalty is crucial to a brand’s success. And having a brand that meets your needs and that you love and understand is something most shoppers want. Like I said recently in Loyalty360, Norm, Cliff and friends were loyal to Cheers not only because everyone knew...Read More
Feb 01 2015
In the article I wrote back in the summer,Increasing your business and brand equity by marketing in the moment of truth, I discussed the strategy of marketing to consumers in their moment of truth and how content plays a vital role. While content is key in the planning and execution of this...Read More