Feb 27 2012 | Loyalty Today
This past week, a colleague asked me if I could help out her friend with some social media advice for her legal business. The first questioned that was asked was, “How should I use Facebook?”
In other instances, people ask me about social media use for brands. They want to know...Read More
Feb 23 2012 | Loyalty Today
The (successful) marketing landscape is changing because the consumer and their behavior are changing. No longer does a person see a commercial on television, in print, or hear one on the radio and act. Intrusion marketing has seen its day.
Now the STDs that I am talking about are likely not...Read More
Feb 08 2012 | Loyalty Today
With regards to social media, most of what we read (and I have written about) relates to marketing. Yes, social media is a powerful and important piece of the marketing mix. But social media is also a paramount customer service and support channel. And I believe, that for the most part, there...Read More
Feb 02 2012 | Loyalty Today
No hidden agenda. One of the primary objectives of social media is to produce advocacy and word of mouth marketing such that real customers promote your product/service to their family, friends, and colleagues. There is no denying the power of having “trusted agents’ stand behind a...Read More
Jan 19 2012 | Loyalty Today
Marketing 101 – know your target market. Who is likely to buy your product or service? This is often answered by a definition of demographics. “Demographics are the statistical characteristics of a population … Commonly examined demographics include gender, race, age...Read More
Jan 16 2012 | Loyalty Today
The following was written one year ago on Martin Luther King Day 2011 and originally appeared on the SocialSteve Blog (http://socialsteve.wordpress.com/2011/01/15/mlk-knew-social-%E2%80%93-tribute-and-comments/) …
January 15th – Today is the birth date of Martin Luther King, Jr...Read More
Jan 11 2012 | Loyalty Today
Wouldn’t it be great if someone could do your marketing for you and actually succeed? And what if they actually did it better than you and accomplished more? If you heard that a restaurant had amazing food by their chef or a friend of yours, who would be more impacting and trustworthy...Read More
Jan 03 2012 | Loyalty Today
There is no shortage of trending lists, reviews, and top 10 lists looking back at 2011. I know many are cynical and think they have seen enough of them, but frankly I like them. They give me an opportunity to learn some things I missed. The problem is that anyone can produce these lists and get...Read More
Dec 20 2011 | Loyalty Today
We have seen a handful of instances where social media was a key to the success of a social movement. But what about a social movement being the reason for success of social media? Confused? Let me explain.
I am sure you are familiar with what has been referred to as the “Arab Spring...Read More
Dec 14 2011 | Loyalty Today
As the year closes out, everyone (including me) will be looking back on the year and looking ahead to 2012 and stating their trends and predictions of social media. There is absolutely no doubt that the most common topic will be social media ROI.
So let’s get the reality on the table...Read More
Dec 06 2011 | Loyalty Today
Still a bit confused about social media? I understand. I see it day in and day out with clients I serve. While so many want to make it complicated, it really is nowhere close to rocket science. Heck, it is not even as hard to follow as my daughter’s sixth grade science. It’s just...Read More
Dec 02 2011 | Loyalty Today
BUT BLACK FRIDAY WEEKEND HURT CATALOGERS
The statistics tell us the consumer retail holiday season has started off with a bang. Black Friday total four day weekend sales were $52.4 billion, up from $45 billion last year. That’s the best year over year sales increase since 2007. For Black...Read More
Dec 01 2011 | Loyalty Today
« Five User Experience Lessons from Usability Testing Jive Social Business Platform | Ten years ago, Jim Collins wrote the book “Good to Great: Why Some Companies Make the Leap… and Others Don’t.” Collins book continues to be on just about every top business book...Read More
Nov 16 2011 | Loyalty Today
I have been talking with several gift and specialty food multi-channel marketers recently to try to get a sense of what direct marketers might expect from the holiday season this year versus last. I chose to talk with gift and specialty food marketers, who do as much as 85% of their business in...Read More
Nov 14 2011 | Loyalty Today
About a week ago, I was doing a social media briefing and I was talking about the importance of content. I made the comment “content has to be awesome.” I got a response, “does it really need to be awesome?” Heck – yeah !!!
Let me put it to you this way &hellip...Read More
Oct 26 2011 | Loyalty Today
Yeah – I know, many of you are thinking Social Steve puts the name Grateful Dead in the headline and expects many hits … it is like putting the “sex” in anything and stirring interest.“They love each other … Lord, you can see that it is true” words...Read More
Oct 20 2011 | Loyalty Today
If I offered you $0.01 to work for a week, but promised to double your pay each week, would you take the job? If you work the math through you will find that by week 28, you would be making over $1 million a week. Started off slow, but the pay-off and long term result is big. You know, social...Read More
Aug 31 2011 | Loyalty Today
As a bit of a nerdy, geeky type myself, I’ve advocated that CMOs make friends with their inner geek. Why, you ask?
Given the vast amount of data becoming available on customers and their behaviors, successful marketers, are beginning to collect this data on their customers&rsquo...Read More
Aug 30 2011 | Loyalty Today
Video content has proven its value on dedicated sites such as YouTube, Hulu and beyond over the past several years and has made significant inroads into the enterprise. However, with the number of tools available to manage and distribute videos on websites, it is a challenge to understand...Read More
Aug 30 2011 | Loyalty Today
IF YOU’VE GOT A GIG IN LOYALTY MARKETING, YOU MAY WANT TO SING ALONG WITH SOME OF MUSIC’S RISING STARS.
Back in March, I proposed that loyalty programs might better be thought of as “Brand Fan” programs – designed to engage your best customers to groupie level...Read More
Feb 27 2012
This past week, a colleague asked me if I could help out her friend with some social media advice for her legal business. The first questioned that was asked was, “How should I use Facebook?”
In other instances, people ask me about social media use for brands. They want to know...Read More
Feb 23 2012
The (successful) marketing landscape is changing because the consumer and their behavior are changing. No longer does a person see a commercial on television, in print, or hear one on the radio and act. Intrusion marketing has seen its day.
Now the STDs that I am talking about are likely not...Read More
Feb 08 2012
With regards to social media, most of what we read (and I have written about) relates to marketing. Yes, social media is a powerful and important piece of the marketing mix. But social media is also a paramount customer service and support channel. And I believe, that for the most part, there...Read More
Feb 02 2012
No hidden agenda. One of the primary objectives of social media is to produce advocacy and word of mouth marketing such that real customers promote your product/service to their family, friends, and colleagues. There is no denying the power of having “trusted agents’ stand behind a...Read More
Jan 19 2012
Marketing 101 – know your target market. Who is likely to buy your product or service? This is often answered by a definition of demographics. “Demographics are the statistical characteristics of a population … Commonly examined demographics include gender, race, age...Read More
Jan 16 2012
The following was written one year ago on Martin Luther King Day 2011 and originally appeared on the SocialSteve Blog (http://socialsteve.wordpress.com/2011/01/15/mlk-knew-social-%E2%80%93-tribute-and-comments/) …
January 15th – Today is the birth date of Martin Luther King, Jr...Read More
Jan 11 2012
Wouldn’t it be great if someone could do your marketing for you and actually succeed? And what if they actually did it better than you and accomplished more? If you heard that a restaurant had amazing food by their chef or a friend of yours, who would be more impacting and trustworthy...Read More
Jan 03 2012
There is no shortage of trending lists, reviews, and top 10 lists looking back at 2011. I know many are cynical and think they have seen enough of them, but frankly I like them. They give me an opportunity to learn some things I missed. The problem is that anyone can produce these lists and get...Read More
Dec 20 2011
We have seen a handful of instances where social media was a key to the success of a social movement. But what about a social movement being the reason for success of social media? Confused? Let me explain.
I am sure you are familiar with what has been referred to as the “Arab Spring...Read More
Dec 14 2011
As the year closes out, everyone (including me) will be looking back on the year and looking ahead to 2012 and stating their trends and predictions of social media. There is absolutely no doubt that the most common topic will be social media ROI.
So let’s get the reality on the table...Read More
Dec 06 2011
Still a bit confused about social media? I understand. I see it day in and day out with clients I serve. While so many want to make it complicated, it really is nowhere close to rocket science. Heck, it is not even as hard to follow as my daughter’s sixth grade science. It’s just...Read More
Dec 02 2011
BUT BLACK FRIDAY WEEKEND HURT CATALOGERS
The statistics tell us the consumer retail holiday season has started off with a bang. Black Friday total four day weekend sales were $52.4 billion, up from $45 billion last year. That’s the best year over year sales increase since 2007. For Black...Read More
Dec 01 2011
« Five User Experience Lessons from Usability Testing Jive Social Business Platform | Ten years ago, Jim Collins wrote the book “Good to Great: Why Some Companies Make the Leap… and Others Don’t.” Collins book continues to be on just about every top business book...Read More
Nov 16 2011
I have been talking with several gift and specialty food multi-channel marketers recently to try to get a sense of what direct marketers might expect from the holiday season this year versus last. I chose to talk with gift and specialty food marketers, who do as much as 85% of their business in...Read More
Nov 14 2011
About a week ago, I was doing a social media briefing and I was talking about the importance of content. I made the comment “content has to be awesome.” I got a response, “does it really need to be awesome?” Heck – yeah !!!
Let me put it to you this way &hellip...Read More
Oct 26 2011
Yeah – I know, many of you are thinking Social Steve puts the name Grateful Dead in the headline and expects many hits … it is like putting the “sex” in anything and stirring interest.“They love each other … Lord, you can see that it is true” words...Read More
Oct 20 2011
If I offered you $0.01 to work for a week, but promised to double your pay each week, would you take the job? If you work the math through you will find that by week 28, you would be making over $1 million a week. Started off slow, but the pay-off and long term result is big. You know, social...Read More
Aug 31 2011
As a bit of a nerdy, geeky type myself, I’ve advocated that CMOs make friends with their inner geek. Why, you ask?
Given the vast amount of data becoming available on customers and their behaviors, successful marketers, are beginning to collect this data on their customers&rsquo...Read More
Aug 30 2011
Video content has proven its value on dedicated sites such as YouTube, Hulu and beyond over the past several years and has made significant inroads into the enterprise. However, with the number of tools available to manage and distribute videos on websites, it is a challenge to understand...Read More
Aug 30 2011
IF YOU’VE GOT A GIG IN LOYALTY MARKETING, YOU MAY WANT TO SING ALONG WITH SOME OF MUSIC’S RISING STARS.
Back in March, I proposed that loyalty programs might better be thought of as “Brand Fan” programs – designed to engage your best customers to groupie level...Read More