Your Loyalty Program Metrics are Useless. To Improve Them, Follow These Steps

In our data-driven world, we have metrics for everything. From the number of steps we should take every day to likes on a social post, it seems easier and easier to quantify and measure success. If you’re a loyalty marketer, measuring the success of your program should be just as seamless. But, chances are, your current loyalty metrics are useless. Too many of us focus on program stats like new member acquisition, share of active members and mobile app downloads to determine success....

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