The way marketing is being conceived of and executed is changing in nothing short of a “through the looking glass” sort of way. Monoliths are being broken down into their atomic components. What was slow is fast. What went first is now last. And in some quarters, what was once revered is now reviled.
Not so long ago, marketing was dominated by intellect and charisma. Big-time, well-heeled and educated experts from all the right schools confidently proclaimed that they had....