Why Black Friday is Key to Your Year-long Loyalty Efforts

When you think of Black Friday, you might think of your customers getting bombarded with different promotions and bouncing from store to store looking for crazy deals. That doesn’t paint a picture of loyalty, but Black Friday is actually a very important time for loyalty. Amazon uses Prime as a key acquisition tool on Prime Day each July, and retailers with loyalty programs should do likewise on Black Friday. What is often lost among the news of Amazon’s....

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