Watching The Dough Rise

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Here’s a story, and it will probably sound familiar. There's a quick service restaurant chain. Let's say they have around 500 locations, give or take, and about $1 billion in annual revenue. They have an app and a loyalty program that have been around for awhile. The loyalty program has a pretty solid member-base of 5-10 million, but only about 30% of members are active.  Recently, the program has plateaued--mainly because the restaurant chain has been surpassed by....

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