It’s not new to hear that customer loyalty is important for a company and a brand. However, loyal customers can be hard to find, especially with only 15% of consumers reporting being loyal to one retailer for everyday purchases and an even worse 5% saying they’re loyal to a brand. With more than half of a retailer’s sales coming from loyal customers, increasing customer loyalty is a necessity for any business.
In a country where 42% of shoppers have trouble limiting....