Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

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“This post is authored by Sara Hogan of Merkle in partnership with HelloWorld, a Merkle Company.”  It’s a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and constantly evolving technologies — par for the course in loyalty marketing — but today’s marketplace is increasingly saturated with loyalty programs, making differentiation difficult. How can a loyalty program remain relevant and....

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