I recently attended the Social Media Integration Conference held at Kennesaw State University, and it was such a treat to hear all the talented professionals share their insights. One of my favorite and most applicable seminars was Mack Collier’s “Think Like a Rockstar.” I love this perspective on the company/customer relationships, and these key takeaways can be applied to any industry. We learned in the seminar that rockstars are perfect models when it comes to....

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