The Secret To Successful B2C Conversion Strategies

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Perhaps the biggest shift we've seen in marketing over the past decade or so is towards consumer empowerment. Due in large part to the sheer volume of companies out there vying for the attention of consumers, as well as advances in media technology and the role it plays in marketing, consumers now have a lot more power and control over which brands they choose to interact with - and how. From choosing to skip Youtube ads to selecting which among the hundreds of marketing emails they....

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