The Right Way to Run a Rewards Program

Choosing the right gift card is just the beginning. We all know a successful rewards program engages and retains customers while driving sales — that’s a given. And with over 75% of millennial consumers participating in loyalty and reward programs, they do a lot of heavy-lifting. But how do you create a well-designed rewards program that packs a serious punch? Make it innovative, personalized to your customers and uniquely your own. Howard Schneider, senior consultant for....

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