The Post-Pandemic Opportunity For The Consumer Packaged Goods (CPG) Industry

As we continue our content series on how brands are managing the business curve of COVID-19, we explore how leading CPG brands are seizing the opportunity to emerge from COVID-19’s disruption more relevant—and more human—than ever before. A “walk the talk” moment Over the last decade, consumer packaged goods firms have made “purpose” marketing one of the industry’s most inescapable trends. These efforts are often well....

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