The many sides of consumer credit Cardholders and their needs

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Credit cardholders come in all shapes and sizes It is easy sometimes to think in black and white rather than shades of gray when it comes to credit card behavior. Or perhaps in this digital world we tend to think of things as being either on or off. This binary way of thinking applies to some credit card issuers’ view of credit card behavior segments. For example, issuers often segment their card holders into either/or segments: a Transactor, Revolver or a Short-term Borrower (also....

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