The Challenges of Being a Marketing Professional

Being a marketer often feels like living in a Holiday Inn Express commercial.  An employee you’ve never seen before walks up to your desk and offers some advice: “I think you should make the logo bigger and use some glitter.” “I’m sorry, you don’t look familiar.  Are you new in the marketing department?” “No, I’m a chemical engineer.  But I did stay at a Holiday Inn Express last night.” Before....

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