Steve Madden Kicks Loyalty into High Gear

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Retailers are optimizing the omnichannel approach to loyalty by investing in new strategies and technologies to reach customers wherever they are, cutting through the noise of a cluttered space with messages and experiences that are relevant and compelling. Retailers recognize that they need to make the shopping, engagement, and redemption processes as seamless as possible and provide the level of personalized experiences that help form an emotional connection. CrowdTwist customer Steve....

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