Though loyalty programs have been around for decades, loyalty is definitely worth a new, closer look. Below are six common CPG marketing challenges and a look at how loyalty can help:
Build Brand Preference Without Discounting
Economic ebbs and flows often mean boom or bust for CPGs. Since the Great Recession, many customers shifted to private label brands, and this behavior has persisted even in better times. As price promotions and retail trade deals are now table stakes, how....