Steve Gustavson, Chief Creative Director from Adobe shares insights from how Adobe transformed their 20,000 in-person marketing summit in Las Vegas to a 100% virtual event and how brands can prepare for virtual events while maintaining a great customer experience in the “new normal.”
Steve was joined by Clay Warren, Head of Digital CX at Qualtrics.
Hear the full interview:
What process did you go through when you had to cancel Adobe Summit in....