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When you think of personalized marketing, what comes to mind? Is it printing a customer’s name in a mailer? Populating a customer’s loyalty balance in an email statement? While these are examples of personalization, they barely scratch the surface of what’s possible in the advancing world of personalized marketing.
The power of data continues to play a large role in breaking down the vast opportunity to get more personalized with customers. By deriving insights from your customer data, you can deliver the personalized experience your customers have come to expect.
emnos will be presenting a webinar titled “Let’s Get Personal: Taking Your 1:1 Marketing from Simple to Sophisticated”. The webinar takes place on September 17, 2015 at 1 PM ET. Sara Swenson and Erin Magnuson will be sharing 5 key principles for implementing a sophisticated personalized marketing program that works for both your customers and your organization.
The webinar will take the audience through 5 principles of successful personalized marketing programs:
Sara and Erin will discuss the fundamentals of using customer purchase and behavioral data to transform basic marketing messages into relevant, meaningful communications.
In addition, they’ll also navigate through the framework necessary to establish a program that is mutually beneficial to retailers and suppliers. This will showcase the significant power when collaboration efforts are leveraged.
Examples of real world client successes and lessons learned will provide an extra level of detail to help attendees understand the power behind personalization as data and collaboration come together.
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